I simply divided a website into three types of pages for analysis: INDEX homepage, LIST list page and content page. This post mainly talks about the optimization of content pages. The reason why English SEO is not indicated in the title is because Chinese can also be used. There are actually quite a few similar articles on the Internet, but they are more theoretical, so I will write a specific example, hoping that you can see different things. SEO covers a wide range of topics, and it is impossible to cover them all at once, but if you can draw inferences from one example, If you expand the knowledge you have learned, you will go further than others.
Let’s first take a brief look at the role of the content page, and start optimizing based on this.
Obtain rankings yourself: This is our main purpose. If every content produced can be rewarded, then there is no need to worry about traffic. This mainly involves page updates and page relevance.
Improve the ranking of other pages: Most people create content pages not for the purpose of ranking this page, but often to promote the ranking of the home page.
Optimize internal links: Good content pages should be linked to other pages to improve the inclusion of the website and the ranking of other pages.
Briefly analyze a common page to incorporate the elements we need. It may be a bit long-winded, but I'll try to be clearer. Analyze step by step from the beginning to the end of the page, and finally talk about the definition of some tags.
LOGO picture: Add the keywords of your website’s homepage in the ALT tag, and add a link to the homepage.
Navigation bar: Mainly text-based, try to include keywords in categories. For example, if you sell watches under the category Rolex | OMEGA, you can change it to Rolex Watches | OMEGA Watches.
Location navigation: HOME > list > XXX If the text of XXX in your location navigation is not your title, please change it to XXX in the title. You can add tags. If your website name happens to match the keyword, you can change HOME to your website name.
Title: title defines the H1 tag here
Content: There is not much to say, and it can be said that there is more to say. I’ll make a special post about it next time.
Footer of page: ABOUT US | CONTACT US |.... | SITEMAP Remember to bring the address of the HTML version of the sitemap. Of course, you can also place it elsewhere on the page, not necessarily here. Do not use nofollow tags on links here.
Final copyright statement: Copyright 2009 XX website. If your website name happens to be your homepage keyword, remember to add a link to the homepage here. Of course, most of them are not necessarily like this. You can write another sentence instead. For example, if your keyword is china, you can write Welcome to CHINA and then add a link to china. (The copyright statement is very important, I will talk about it later)
Increase internal interlinking: add the previous article and next article at the end of the content. <<Previous title HOME Next title>>
Keep the page updated: Add a section to stay updated with the latest articles. H2 tags can be defined
Improve page relevance: Add a section to put recommended articles or related articles. H2 tags can be defined
A few final words.
Use URLs with keywords: The effect is good. For example, if the name of your article is i love seowhy, use homepage/list/i-love-seowhy.html as the URL.
Code: The less code you have from the beginning of the html tag to the title of your content, the better. The less extraneous code from the end of the content to the middle of the html tag, the better. That is to say, make the proportion of your entire article on the page as large as possible. This is also a benefit of putting JS code in JS files.
Tags: Keywords that appear need to be bolded. Do not use CSS styles and use strong tags.
Control external links: If your page allows users to speak freely, be sure to define the nofollow tag on the website address posted by the user.
Regarding the <title> tag: Because most English titles are relatively long and cannot be the same as Chinese, all are written in the title tag. Define a simple title based on your website's situation and if it matches the page.
The article was first published by SEOWHY and reprinted by Zhejiang Xiaocai SEO training information station http://www.0579seo.com.