PR is a barometer of a website's popularity and a reflection of its overall strength. To improve the PR value of a website, you must first understand the meaning of the PR value, the benefits of increasing the PR value, the main factors affecting PR and other knowledge points, and formulate relevant plans to improve the PR value.
Next, through the explanation of each knowledge point, we will talk about how to improve the PR level of the website.
(1) What is PR value?
PR value, namely PageRank, is part of Google's ranking algorithm and is used to identify the level of a web page. Levels range from 1 to 10, with level 10 being a perfect score. The higher the PR value, the more popular the page is (the more weight it has in search engines).
(ii) How to query PR value and PR update frequency
There are many ways to query PR. You can log in to the China Webmaster Station to query (http://tool.chinaz.com/Ranks/) and enter the URL to query PR. At the same time, this page also provides an external link query function.
GOOGLE updates PR four times a year, with an update cycle every three months. Last updated on May 31, 2009.
(iii) The value and benefits of PR value
1. A relatively high PR value can facilitate the exchange of friendly links with more websites.
2. A symbol of website strength and status, a reflection of popularity and popularity.
3. From the perspective of SEO, the higher the PR value, the higher the weight in the search engine, which will promote the ranking of related keywords. For pages with the same structure and content, pages with high PR values are likely to rank higher.
(4) Main factors affecting PR and methods to improve PR
1. External links - increasing the quantity and quality of external links has great benefits in improving PR.
External links can be divided into reverse links (one-way links, the other party links to our website, we do not link to the other party) and friendly links (two-way links, both parties connect to each other).
①The role of external links is similar to the votes in an election meeting. The more links to your website, the more votes you will receive in the search engine algorithm. The more votes you have, the search engines will consider you a credible candidate. A website that is trusted and has higher popularity will have a more positive effect on improving PR.
② Method to increase backlinks: You can increase the number of external links by publishing soft articles on major websites (the soft articles contain the complete URL of the PR page that needs to be improved, such as: http://www.jinti.com/). The higher the PR value of the soft article publishing site, the better the effect. (The prerequisite is that the page publishing the soft article must be included by search engines such as GOOGLE or Baidu)
For example, call.jinti.com, the current Internet phone page, relied on us to publish a large number of soft articles with links on major IT websites to achieve a PR of 5.
③ You can also submit relevant questions and answer the complete URL of the PR page that needs to be improved by submitting the URL to network favorites, network navigation stations, and Q&A websites.
④Methods to increase friendly links: Selectively exchange friendly links with websites with higher PR or at the same level.
Things to note when exchanging friendly connections include:
1. Confirm whether the other party's website has been punished or blocked by search engines (use the site command to check the number of search engine inclusions of the other party's website. If the number of inclusions is zero or directly enter the other party's URL in the search engine, if the search results for the changed website are not displayed, explain The other party’s website was punished by the search engine as shown in Figure A)
Figure A
2. Try to choose websites related to the theme content of your website to exchange friendly links (for example, if you want to exchange links on the page of renting a house, you can try to choose a website related to renting a house for link exchange). You can also refer to the friendly links of similar websites to exchange links with these websites.
3. Select a website with a small number of friendly links for exchange (for example, page A has a PR of 6 and the number of friendly links on this page is 40, page B has a PR of 5 and the number of friendly links is 10, then select page B for friendship. The link effect may be better than that of page A).
4. Exchange connections with websites with high search engine update frequency. (Enter the website address of the other party to check the latest update time, and check the snapshot update time. If the update frequency is high, such as updating the snapshot once every 1 to 2 days, it means that search engines are more friendly to the website. Exchanging friendly links with it can increase the number of search engine visits. . )
2. Optimize the internal link structure of the website
A reasonable internal link structure of the website should ensure that the homepage of the website has text link entrances for each channel page, and each channel page has text link entrances for the homepage and other channel pages. The content page under each channel page also has text link entrances returning to the channel homepage and website homepage. This can form a link structure that can be recycled, which is very helpful for transmitting PR value, and it is also helpful for search engines to crawl website information.
If the website homepage is set to A, the channel page is set to B, and the content page is set to C. A reasonable structure is that home page A can link to channel B, and channel B can return to home page A and connect to content page C. Content page C can also return to parent channel B and connect back to home page A, forming a complete link structure.
3. Number of export links
Control the number of export links on the homepage of the website. When making friendly links, you can choose the cross-connection method to make friendly links with the other party.
Cross-connection means: the other party's website links to our homepage, and we use the B (channel) page to link to the other party.
4. Increase in the number of collections
Generate more valuable pages and increase the number of websites included in GOOGLE.
Feel free to talk, if there is anything inappropriate, please point it out.
Text/Little KK who plays cotton
Source: http://www.jinti.com/