Search engine optimization (SEO) is currently the hottest topic among webmasters. For a website, not only internal links and external links are important, but if the website pages are designed to comply with SEO specifications, it can also improve rankings. Effect.
Follow standards and use DIVs to design web pages.
In the XHTML website design standards, table positioning technology is no longer used, but DIV+CSS is used to position various contents. DIV is a common element in the HTML language, and DIV+CSS is a method of web page layout. This layout method is different from the traditional Table layout and achieves the effect of separating content and code. Websites designed using DIV+CSS comply with W3C standards and can be more easily indexed by search engines.
Usually search engines give higher weight to standardized website pages, and using the DIV+CSS architecture also has many advantages, such as easy revision, no need to change the content of the page, and the page opening speed will be significantly accelerated.
Improve tags and keyword descriptions are indispensable.
Many websites ignore various META tags in web pages. Although it is an auxiliary tag in the HTML language Head area, improving these tags will make the page more popular in search engines. For search engines, the tags that generally need to be added include keyword (keyword), Description (page description), robots (search engine crawler), etc. The META tag is written as follows:
<meta name="keywords" content="Web page keywords, fill in the content keywords of a page. Keywords cannot be repeated too much.">
<meta name="description" content="Describe the content of the web page, preferably a complete sentence.">
In addition to the META tag at the head of the web page, some tags in the web page also need to describe the content. For example, in order to make the page more beautiful, some websites also use image formats for navigation, so that search engines cannot "understand" it.
At this time, you can use alt tags to mark the pictures. The method is to add alt= description text to the picture. For example, when the mouse is parked on the illustration of each blog post on this blog, the actual text will achieve the effect.
Design properly and avoid stuffing keywords.
Although keywords in web pages are important for the page's ranking in search engines, when designing web pages, you cannot have a large number of repeated keywords.
In the search engine web page ranking algorithm, a very important factor is keyword density, that is, the distribution of a certain word in the web page.
Tips:
Density refers to the percentage of keywords and pages excluding HTML code content.
Generally speaking, the keyword density of a page is kept between 2% and 8%. If the density is too low, it will not have a good ranking, and if the density is too high, it is likely to be demoted by the search engine, which will have a negative impact. The opposite effect.
This article was published on Lu Songsong’s web design blog http://www.lusongsong.com