I am also a novice, and I have just started to study SEO optimization recently. I can’t say research, but at most understanding, haha. Let me briefly share with you my learning experience.
1. The impact of spatial stability on SEO optimization. Everyone knows that spatial stability is crucial to optimization, because you don’t know when that elusive spider will crawl to your site. When it wants to take a stroll on your site, it finds that your site cannot be opened. If you drive or speed extremely slowly, you will be in trouble. It is inevitable for a website to be demoted. In serious cases, the data on your site may be deleted and your site may be deleted.
Second, the impact of spatial IP on SEO optimization. If you have chosen a space, don’t change your space easily, because changing the space IP will also cause the weight of your site to drop. However, if your server is normal, the weight drop will not take long, at least three or two days. It can be restored. Therefore, you should carefully choose the space provider. For how to choose, you can refer to the article "About the Selection of Space Provider" on this site.
Third, the impact of the website being hacked on SEO. If your website is targeted by hackers and your website is suspended, the spider will detect it and reduce its authority. In particular, if Google is detected by it, it will prompt users that there is a Trojan on this site, and your site will not be visited. As for how hackers hang the horse, they can exploit your website vulnerabilities, server vulnerabilities, etc. The website server that everyone generally uses is a Windows host. Windows hosts have vulnerabilities. Links is more secure. Using Links is more secure. Hackers generally target university websites and government websites because their servers are not managed by dedicated personnel. If you ask if there is an absolutely safe website? The answer is yes. If your website is all static HTML, it is the safest. No matter how advanced the technology is, they will not be able to hack your website. As long as your website exists in the background, there are vulnerabilities. There are two ways to effectively reduce risks: 1. Delete the install file after the installation is successful. 2. Change the management path and make the name a little more complicated.
Fourth, SEO optimization, generally internal links account for 40%, external links account for 60%, and our external links should maintain more than 5,000. Before your website goes online, you must think about how to optimize it. Internal links, titles, descriptions, keywords, homepage titles, homepage columns, what keywords to use, how many columns to build, how many sub-columns, etc. must be set up. Also, you need to draw a sketch of how to connect cross-connections before going online. Do not touch all the settings after you transfer it to the space. Don’t think that if this word is popular today, do this word, and if that word is popular tomorrow, do that word. Changing keywords can easily break your muscles and cause your weight to drop! Keywords are mainly in the title. Baidu usually crawls a few that everyone knows, so there should be no overlapping keywords and some long-tail keywords should be used appropriately. As for the density of keywords, don’t deliberately optimize it. Follow the laws of nature. As long as it is natural, your keyword density will not be reduced even if it reaches 50%.
5. The impact of external links on SEO. When it comes to external links, the first thing that everyone thinks of is PR. Linking to sites with high PR is beneficial, but it is only good for Google's optimization and has no impact on Baidu optimization. What does Baidu value? It depends on whether Baidu snapshots are updated quickly and how many are included. To buy links, you must first look at Baidu snapshots and secondly the PR value, but it still depends on everyone's purpose. Also, when buying links, don’t buy too much at once, otherwise you will get kicked. People generally like to link to the homepage when linking, but sometimes linking to the channel page is more effective than the homepage. Haha, this is something that many people ignore. Because if the channel page has a high weight, the home page will definitely have a high weight, but if the home page has a high weight, the channel page will not necessarily have a high weight!
Okay, that’s all for writing. Everyone is welcome to leave a message on my website (http://koo4.net.ru). If there is anything you don’t understand or don’t understand, you can discuss and learn together.