Website domain name is a very important factor for SEO. A good domain name may have twice the result with half the effort for SEO optimization ranking effect.
1. Simple basic knowledge of domain names
The domain name that ends with .com/.net/.org is an international domain name. Generally, the first domain name registration fee is 60 yuan/year, and the annual fee for each subsequent year is also 60 yuan/year; the suffix is .com.cn/.cn/. The domain name net.cn/.org.cn is China's national domain name. The first domain name registration fee is 1 yuan/year, and the annual fee thereafter is 45-60 yuan/year. The renewal price of each domain name registrar is different.
2. Selection of domain name registrar
For general corporate website construction, domain name registration is also included in outsourcing services, that is, the domain name is registered with the website construction company, and the annual fee will be paid by your website construction company in the future; in order to avoid unnecessary disputes in the future, the website construction company High price renewal, domain name security and other issues, it is recommended to choose domain name registrar carefully. Generally, website construction companies are only small domain name registration agents at best. This has to consider whether the website construction company will go bankrupt, the domain name will be transferred illegally, the domain name will be transferred illegally, or there will be an accident between both parties. During the dispute, the website construction company had absolute control over the website domain name, leaving the hospital in a passive state.
Careful selection of domain name registrars in the early stage of website construction cannot be neglected. The hospital can directly choose to register domain names with several top domain name registrars in China, such as Wanwang, Xinwang Internet, and Xinwang, so that it can have full independent control over the domain name.
3. Domain name registration period
Generally, a domain name can be registered for up to 10 years. First of all, based on SEO considerations, the longer the domain name is registered at one time, the more trust it can gain in search engines, which is helpful for SEO; secondly, a one-time registration with each domain name registrar can obtain 10 years of registration. Discount, but in general this is a small investment and the hospital can bear it; thirdly, it will avoid heavy losses if the annual renewal is not timely in the future and someone else rushes to sign up.
Even if the domain name is not registered for 10 years, it should not be renewed every year. It should be registered for at least 3-5 years at a time, which is a matter of one or two hundred yuan.
4. Domain name registrant information
As an intangible asset of a company, a corporate domain name cannot be valued. Therefore, the owner of the domain name should first be the name of the company or an individual. It is best to register the domain name in the name of the organization; some companies may not care about or do not know about this. It may also happen that the owner of the corporate domain name is the website administrator. Once the website administrator resigns, the domain name will be changed, or the administrator will directly take the domain name away, which will cause various disputes.
The name of the organization used when registering the domain name must be consistent with the name of the organization on the industrial and commercial business license, and the name registered in the name of an individual must be consistent with the name on the person's ID card; before last year, cn domain names were only registered for units, but now individual registration is open, and cn domain names can also be registered in individual names. ;Whether it is an organization or an individual registration, as long as you provide the correct domain name owner information, you do not need to provide relevant certificates to register a domain name now, and try not to provide too many certificates and information, except for the special domain names gov and edu.
5. Selection of domain name suffix
Based on SEO considerations, the first choice is the suffix .com, which is popular, easy to understand and remember. The order of selection is the suffix .com/.net/.org, followed by the national domain name. cn/.com.cn/.net.cn/ .org.cn suffix; because last year the National Domain Name Management Center reduced the price of the national CN domain name to 1 yuan/year, a large number of spam websites with CN as the suffix appeared, which will make search engines less interested in CN domain names. The website looks different, and it is not ruled out that the CN domain name is also added to the search engine algorithm.
Considering the actual situation, domain names with .com/.cn as the suffix are generally chosen; taking into account the level of the group network, domain names that are common, popular, short, and easy to remember are needed. The com domain names that are easy to remember in the industry should be grabbed by others in the early years. After all the notes are taken, the next choice should be the .cn domain name.
6. Domain name selection
From an SEO perspective, it is of course best to choose a domain name that is short and easy to remember and contains keywords, but such words are no longer common. If you choose purely from an SEO perspective, you can consider the pinyin combination or English combination of the keywords, but in China The main target is Baidu, and the first choice is pinyin combination; the principle is that the short and easy-to-remember com domain name should contain keywords, which can be the pinyin abbreviation of the industry name. Check which domain names can be registered. The English letters generally do not exceed 5. digits, preferably a 4-digit com domain name, do not check if it is a 3-digit domain name.
7. Investigate domain name history
After the domain name is determined, you need to investigate whether it has been registered before, especially the CN domain name, and whether the predecessor is a garbage dump. If it is a garbage dump, the domain name may be punished by search engines and abandoned at that time. If you select such a domain name, the risk is quite high. The author This is one of the reasons why companies are not recommended to use CN domain names. Better CN domain names may be used as spam names.
The above is provided by www.kmxp.cn, please indicate when reprinting.