The main purpose of search engine optimization (SEO) is to increase the exposure of specific keywords to increase the visibility of the website. The importance of user experience to SEO is obvious. If you can't provide a better user experience, at least you can't allow some factors that destroy the user experience of the website to exist in the website.
SEO staff have summarized some common factors that damage the user experience of a website. When doing SEO, you must try your best to avoid the existence of these factors.
1. The website has a large number of ADs and pop-up ads.
Although Baidu or other engines have not explicitly stated that advertising will affect the SEO of the website, whether pop-up ads will affect rankings is also a controversial topic in the SEO industry. Making money in the short term may hinder the website's long-term profitability.
2. Website navigation is important to website user experience
Website navigation is not only the head navigation, but also the navigation of some pages, which is extremely important for SEO.
3. Dead links or wrong links
Dead links have a great impact on keyword rankings. When doing SEO, removing dead links is a must.
4. Dead stop
Staying updated is the foundation of SEO. Baidu is very strict against dead sites, so in the Baidu algorithm, the website is required to have better updates.
5. Page opening speed
The page opening speed is also very important to the user experience of the website. A website that opens too slowly will affect the bounce rate and directly affect the SEO effect.
The above are several common situations that damage user experience, and they are also killers that damage website SEO. SEO personnel believe that whether you are an SEO or a webmaster, you must work hard on user experience.