Since the development of online advertising for so long, many webmasters have tried various advertising forms. Cpc, cpt, cpm, cpa, etc. With the development of advertising forms and adjustments to advertisers' delivery strategies, more and more advertisers have chosen the per-transaction advertising form. Pay-per-transaction accounting has always been considered a relatively healthy form of advertising. For merchants, it can reduce the possibility of "defrauding clicks" in traditional "pay-per-click" promotions and improve the accuracy of advertising; for webmasters, It can also form a better sustainable profit model.
Take Taobao promotion, which is now very popular, as an example. Taobao promotion is actually a promotion model based on transaction fees. Promoters only need to log in to Alimama ( www.alimama.com ) to obtain the product code, and any buyer can (Including yourself) After entering the Taobao seller's store through a promotional link (personal website, shopping network or blog, community post) to complete the purchase, you can get a commission paid by the seller. This is the official statement! To put it simply, it means, I help you promote your products, and you give me a commission share.
Recently, I have a website dedicated to publishing products for promotion (I won’t mention the specific website address). Judging from the results, it is still very good. This may be because it is not as laborious as other advertisements, and it does not necessarily have to be done on the website. No matter you post a reply on a forum, email or blog, you can add a promoted product link. If someone purchases the product through this link, the merchant will give you a corresponding proportion of commission. This new marketing model is indeed very tempting. The difference between it and other B2C websites' transaction sharing is that there are more types and quantities of goods. Promoters can completely form their own shopping platform, whether it is professional or comprehensive for promotion. For readers, the scope of choice is wider and more suitable for free play.
What's more important is that Taobao's powerful platform resources, huge number of members and market share serve as the foundation. According to statistics in 2008, the number of online shoppers in China has reached 120 million, and most of them are Taobao members. Taobao's transaction volume last year was close to 100 billion. What I see is not the huge success of Taobao, but what a big cake it is as a Taobao customer, and of course I want to get a piece of it. The analysis report released by iResearch believes that first-tier cities have become online shopping centers with their good resource environment and user base. The development of the online shopping market is gradually becoming mature and saturated. In the future, a larger user base will be in the vast second and third tier cities. Regions, second and third tier regions will become the main driving force of China's online shopping market in 2009, which also ensures that China's online shopping market will continue to maintain a rapid growth trend in 2009. Now there are more other shopping websites that will follow this promotion model, but for me, I choose Taobao mainly because of three points:
1. Taobao’s huge membership base;
2. Rich quantity and variety of products;
3. Alipay’s wide application and share.
Especially the third point is that Alipay can be said to be Taobao's weapon. Just imagine how annoying it is when we work hard to promote it and it is kicked out when we make the final payment.
Of course, in addition to targeting individuals, I think the Taobao business also provides new profit points for vertical industry websites. Promote Taobao customers, such as product consultation websites, price comparison websites, and professional shopping guide websites. In addition to providing product information to viewers, they can also provide a direct shopping experience; earning income through Taobao customer business will also gradually Become another profit model for vertical website groups.
For us webmasters, I think we can combine various advertising models. For billing by transaction, we also need to adjust our mentality and methods, because compared with click billing, its returns are relatively small. Slowly, but in the long run this is a good model to maintain sustained and stable income.
The above are just some of my personal opinions. Everyone is welcome to discuss and give advice. More online earning information discussion and exchange http://bbs.admin5.com/forum-176-1.html