There have been many comments about hao123. When it was sold to Baidu in 2004 for 11.9 million yuan and 140,000 shares, it attracted great attention to the website navigation website. The Hao 123 website is a website navigation. The website consists of simple static HTML format web pages with basically no technical content. But it sold at a high price, and its profit model relied on various franchise advertisements.
Its profit model is an advertising model that relies on traffic in exchange for revenue. Its success lies in its traffic. And why its traffic is so large is the core of the success of this website. Regarding this point, Wang Tong made a detailed and thoughtful analysis when analyzing the hao123 website:
First, it was established relatively early, in May 1995. It was established early and had a good time to recruit people.
The second is good positioning. People who have just learned how to surf the Internet like to use website navigation as a portal to enter the Internet, which caters to the needs of Chinese Internet users.
The third is a high-level development strategy, including humanized promotion language tips, establishing your own website group, and bringing traffic to each other.
hao123 is a standard portal website. The so-called portal website is a service that links to a certain website through its transfer links. Its profit model is the reflection of interests between websites based on the number of transfer links (click-through rate). In the early stage of the portal-like website, it is possible to adopt the form of obligation, after reaching a certain number of clicks. Naturally, a certain fee will be charged in the form of an agreement. That's roughly the situation.
Generally speaking, the profit model of the traditional economy and the Internet economy revolve around customer needs. Therefore, the core of hao123 is to meet customer needs so as to stabilize customers around it and generate click-through rates. The development of this type of website should seize the market segmentation at a specific stage of Internet development, help netizens solve the practical difficulties of URL memory and retrieval, and thus achieve their own success.
According to the application, network retrieval mainly solves two major search problems, one is keywords, and the other is website navigation. hao123 solves the latter problem. It should be said that when everyone is staring at search engines, it sensitively discovered the other half of the search engine market. However, with the development of the Internet economy today, in addition to what has been achieved, it is difficult for pure online services like this to find room for growth.
Xiake Webmaster believes that the profit model of www.hao123.com also needs to gradually form its own unique positioning and revenue combination in an exploratory practice similar to "stumbling, climbing and learning by doing".
Let me talk about my own experience with the BP-Business Plan written by the companies I have come into contact with: Generally speaking, the two chapters of "Business Model" and "Market Analysis" are generally not read seriously, at most. After a cursory scan, I will never be swayed by it, because I know very well: If the profit model - in layman's terms: who are the buyers of products and services? How to realize the consideration paid by consumers to purchase products and services? Whenever If it can be stated accurately and clearly on paper, it is either difficult to stand the test of actual combat, or it is deceiving people. In other words, the concept of profit model can only be at the process level, not at the result level.
When we are talking about whether the future of SNS websites can withstand the actual test and is an effective, sustainable and stable way to make money and how to achieve it, we might as well lock ourselves in a closed room with questions - positive and negative questions. --Read the works of Peter F. Drucker carefully, and after clarifying your ideas, then have an in-depth debate with people in the same industry, industrial economics experts, and competitive strategy scholars. The more in-depth, thorough, and thorough the discussion, the more likely you will be able to gradually Paradoxical concepts are clarified.
hao123 is an online directory. At the beginning, through some of its own technical promotion, it was very effective in China at that time. Many computers directly defaulted to it as the homepage. On the Internet, pageviews are valuable. You can charge companies that he promotes on the homepage and charge advertising fees. However, it seems that he was acquired by Baidu before he started operations.
Because it does have high traffic, people can directly find professional websites with relevant content they want to see through it, instead of directly searching for everything first. hao123 is good because it is simple. It is clear that it will be better after increasing the flow rate.
hao123 is very comprehensive. Although there are many websites that are very similar to it, or the same, I still like it better. The page is nice, neat, and has complete information. In short, it is a bit preconceived! When I see other similar websites, my intuition is Thought it was imitating its format.
It links to many frequently used websites, so you don’t have to worry about entering the URL or searching on Baidu or Google.
Source: Xia Ke Webmaster Station (www.xkzzz.com)