Google is indeed a very creative Internet pioneer. Over the past few years, it has continuously launched such products as online maps, academic search, creative laboratories, online photo management, etc., all of which make people marvel at its unrivaled wisdom and sacrifice. Whose Internet charisma. "Google Docs" is also such a popular product. When people are still looking for various hardware solutions for transferring office documents between different platforms and machines, "GOOGLE Files" tells you that with it, nothing else is needed. What this article is going to talk about is that Google Docs has recently launched a new feature: you send an email to a contact on the permission list, and there is a link in the email pointing to an online spreadsheet document. After people receive the email, they click the link and can open the document and fill out the questionnaire without logging in. Not only can you get the integrated data, but you can also display the questionnaire results in charts and other methods. The analysis gained this way goes far deeper than a simple poll. I guess 99% of spreadsheet users will use it for simple one-dimensional voting statistics. In fact, it's very powerful. As long as it is used reasonably, it can be fully qualified for most of the current quantitative research and investigation work.
This is another time that GOOGLE, the Internet wizard, teaches us how to use our imagination and creativity to use the Internet. So, thinking beyond this, let’s consider what else we can do?
Buying bus or train tickets in the UK uses the same graduated price model as the well-known air tickets. A ticket from the southwestern city of Bristol to London, if you booked it online a month ago, is likely to cost 1 pound (called funfare), and as seats are gradually sold, the ticket price slowly increases to Full price. This is a common ticketing rule in the UK, and its application covers almost all transportation, hotel tourism, museums and other industries.
The marketing concept behind this rule is simple: Rather than leaving a car half-empty, it is better to sell these empty seats at a cheap price. So similarly, we can make this extension: make a simple system that allows you to organize a new auction for limited seats for a certain event. Suppose you want 30,000 people to watch a football match - this kind of event will be very unpopular if only half of the people show up (but in domestic football leagues, most games do have more empty seats than occupied seats. many)……
Instead of fixing 60 yuan per ticket, try another method: the first 3,000 tickets are sold at 5 yuan each, the next 3,000 tickets are sold at 10 yuan each, and so on until the last 3,000 tickets are sold at 60 yuan each. Yuan. You should be able to get more money than you originally would, while also encouraging the early adopters to buy.
This idea tells us that the so-called online interactive marketing often just changes the interaction in another place and transplants the interaction to the Internet. So thinking from this perspective, EBAY is nothing more than transplanting the most common bargaining market in our daily lives to the Internet.
Or, how about a pricing system based on geography? Many products on the Internet are sold at the same price, but adding zip codes and maps can completely change the pricing. This is how direct Internet sales by many consumer goods companies in the United States are accomplished, because this can avoid the damage caused by online sales to different regional systems.
The Internet has been developing for decades, but it may be just the beginning for online interactive marketing. If we think about interactive marketing in another place, we should be able to discover more!
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