The rise and development of the Internet is not only one of the greatest miracles we have created in the information age, in fact, it is also the technological factor that has had the greatest impact on people's living habits and behaviors in the past fifty years. Just look at everything happening around us and it is not difficult to know that nothing can penetrate into every level of personal life, interpersonal communication, education and training, games and entertainment, business management, finance and commerce, international exchanges, and even love and marriage, birth, old age, illness, and death like the Internet. , and nothing can attract hundreds of millions of people of different skin colors, different races, and different backgrounds from all over the world into a big virtual world at the same time as the Internet.
Different netizens have different ways of making money
What is different about China's Internet? China's Internet is very large. Last year, it was almost 290 million, which has exceeded the total population of the United States. It can be said that China has become an Internet power. China's Internet usage model is no different from that in the United States. Music search and e-commerce are similar to those in the United States. Let’s take a look at applications. They are very popular in China, such as reading news online. Email is used slightly more in the United States, but the difference isn't huge. Many Americans will assume that if an Internet model succeeds in the United Kingdom, Japan, and the United States, it will also succeed in China. But this assumption is wrong. The behavior of netizens in all countries is similar. The Internet is a mirror that reflects users. They can reflect their happiness, their curiosity, and their anger. The Internet in different parts of the world has some differences, such as open and equal access to information, connecting people, emails, and public search. These are the same in many countries, but the content is different. If sociologists look at this issue, they will definitely agree that the situation of the country and the people is different, and the situation of the Internet is different. Some Chinese companies are more agile and understand the situation in their own country, so they will develop faster. For this reason, many American companies have difficulty in the local market. Google has not given up on the Chinese market. We have done well, but we are not Made the best.
How to make money through e-commerce in China
Talk about the differences and similarities of the Internet in different countries, such as regulatory usage patterns and people’s conditions. To give an example of e-commerce, every household in the United States has a credit card. The penetration rate of credit cards in China is relatively low, with an average of 200 people having a credit card. This is related to economic development, and I don’t believe in this card. The United States also spent a long time issuing credit cards 30 or 40 years ago. It takes time to make people believe in the Internet, so e-commerce in China has the problem of payment methods. Alibaba (14,0.34,2.49%) is a platform. You can put your money there, open an account, and you can pay, which solves the credit problem. Taobao is a subsidiary of Alibaba. It has adopted other very good practices, which is to cancel the handling fee. This move is very popular.
Recently, Alibaba has done some advertising, which is very good. This business model is very effective, making China's electronics business completely different from that of the United States. Solve credit problems in different ways. There is also the issue of delivery. Compared with the United States, China's logistics is not very efficient. Sometimes the address is not very clear, and UPS is very expensive. Some places in the local area use bicycles to deliver goods. If you go to Dangdang Books, if you need to buy a book, just leave a phone number and someone will deliver it to you on a bicycle the next day. The transaction cost is very low.
QQ is an instant messaging tool, a product of Tencent, and has advertising profits. QQ’s virtual product QQ Show can be viewed online, but how do you receive money? The method is like this, for example, for a virtual NBA suit, your avatar can be used for free at first. If you want to use it after a month, you will have to pay a little bit, 10 cents per month. If you agree, you will open an account and pay. Everyone is very envious of you for having NBA clothes. One month later, is it okay to ask you to pay 10 cents a month for the use? If you don't want to lose this very good piece of clothing, I think paying a dime a month is a good choice. Tencent's approach is very interesting and smart, and it is very legal. It can attract a lot of business. More such smart e-commerce and online games will appear.
How to make money from online games in China
Some people say that China is just a clone, copying some methods of the United States without its own innovation. I think that is wrong. Online games are an example. I don't support online games, but they have a lot of innovations. There are two companies listed in New York, one is called Giant and the other is called Journey. The two companies are very similar. They all have very good ideas, such as paying to get weapon upgrades, and there are multiple marketing promotions, that is, you must have 20 disciples and you are their teacher, which is to get more people to play this online game. Such a simple idea allowed them to go from scratch to being listed on the New York Stock Exchange within three years and make a lot of money. They are very smart. I communicated with their CEO and asked how you made so much money. He said that we sell cakes, which means that the virtual community sells cakes. I asked how much it cost, and he said it was very cheap, just like cakes in real life. This thing is very expensive, or you can get more honors in online games, as long as you are willing to pay a little more. This is a 90/10 phenomenon, where 10% of people spend thousands of dollars each month upgrading, creating 90% of the profits. Why do players do this? I am not a sociologist, but it may be related to vanity. Some people in society hope that they are very prominent and very rich. They can realize their ideals in virtual games. There are more innovative examples. Giant Company has a product. They analyze that online game players are not online for fighting, but for dating virtual beauties. In fact, users with beauty IDs may be male, or they may be female but not So beautiful. Giant Company has designed a beauty verification system, which verifies through the network that a certain user is indeed a beautiful woman, and issues a certification mark. When a male user sees a certified beautiful user propose a date, he will not find out that the beautiful user is actually a man when they meet. , or a very ugly woman.
Why do girls log in? Because in the virtual network they will have gifts, just like going to the bar for free for ladies. Some people think that China does not have good innovation, which is wrong. The Chinese have a lot of innovations and ideas in online games. Even during the financial crisis, online game companies were still making money. Shanda and NetEase were both very profitable, which was supported by online games. There are many reasons for making money. These users want to get a lot of honors, have a lot of free time, many are only children, etc.
How do Internet cafes in China make money?
Speaking of Internet cafes, some people think of them as a place to play games. This is a very narrow and inaccurate understanding. There are also luxurious Internet cafes where you can date. This kind of Internet cafe has a very good space, with private rooms where you can eat and drink coffee. There are also relatively simple Internet cafes with just a few tables with computers. These are in rural areas and the charges are relatively low. Rural children are not playing games here, but are coming into contact with the Internet for the first time. Google made a mistake when it first entered China, thinking that Internet cafes were for playing games. We now have an idea to ensure that children in rural areas have access to the Internet. They have accepted it now and will recognize it when they go to college in the future.
Internet cafes are a place for people to learn about the Internet. The American model is to have a good product, promote it, and everyone will see the product advertisement, and soon friends and relatives will talk about the product, and it will become popular. This is how Google developed. This is not the development model in China. The influence of the Internet is very limited. Only 10% of Internet users will notice advertisements. Most people listen to the opinions of Internet cafe administrators or game partners in Internet cafes. Therefore, if a company If there is a good product they will promote it through Internet cafes.
Music, videos, friends, people come and money comes
Music is free to download in China. How to download it for free? I always advise everyone not to do this. Pirated music downloads are very common nowadays, and Google is the only one that provides legal free music downloads. You can download Jay Chou's music on the Google website, it's free and legal. Moreover, listening to music on Google is very enjoyable. We are at the forefront of the market. Even if we pay first, we must let users enjoy it. Otherwise, we will not be successful. Now we use advertising funding.
Google has video search, but we do not host video content in China because current regulations do not allow it. In terms of video, Tudou does a good job. You can see how this website makes money. Mainly advertising. Such as large advertisements in the background and advertising windows popping up. Video websites are developing very fast. Most of the content on Tudou is not professionally produced, but is uploaded by individual users.
Social dating websites, these dating websites are very popular in China. For example, Kaixin.com was founded a year ago. After 6 months of operation, it has surpassed the major portal websites. The main product is some games, one of which is Happy Farm, where you can steal vegetables. Every day you plant vegetables, which will mature after a while. You can visit your friend's vegetable patch, and if he is not around, you can steal the vegetables. I don’t know how sociologists understand it, but this game is very popular. There are also games such as parking lot and slave trading. These games are popular very quickly.
There are many games on Kaixin.com. The founder didn’t have much money, so he bought the Kaixin.com 001.COM domain name and cloned someone else’s interface. Do you go to Kaixin.com? In fact, it is completely cloned.
The Chinese flavor of the Internet
Three examples talk about the Internet with Chinese characteristics. The Internet has played a huge role in China. It has opened people's horizons, exposed them to more information, and strengthened the connections between people. In particular, some young people pursue material success, but success in real life takes a long time. Hard work, not much wealth in reality, so some virtual ones are needed. The Internet is a mirror, look at an example of this.
The first example is blogs. There are almost 160 million blogs in China, which is very influential compared to the United States. I often go to universities to give speeches. In the past, I didn't know everyone's reaction. Now I can collect blog information after the speech. Some blogs say it is very good, and some say it is not good enough. There are many blogs on the Internet where you can express yourself and there are channels for expression. There are also celebrity blogs, such as Xu Jinglei, which has received almost 260 million hits in the past few years. Many people comment on the articles she writes on her blog, which illustrates the popularity of the blog. There is also Han Han. He was born in the 1980s and is also an angry youth. This is not necessarily a derogatory term. He is a person with a sense of justice and a very patriotic person. He said some things that others don't like to say very frankly. Unlike some angry youths, he is more active and has become an idol, turning his blog into a best-seller. He gained fame and fortune and had a great influence on young people. Blogging and journalism have merged into one, turning everyone into a reporter and author.
The second is human flesh search. Some people publish blogs out of anger, causing social incidents. There was a woman who wanted to commit suicide. Before committing suicide, she published a blog, saying, dear friend, I want to leave this world. My husband is having an affair, and he actually treats me like this. Some netizens were very excited, asking who is her husband? Who is the third party? Later, netizens formed a team to find out the husband and the third party, criticizing the husband for what was wrong. It was very influential and caused social events.
There was another example where the superior was rude to the secretary, so the secretary wrote a resignation letter and emailed it to the entire company, which was then reposted on the Internet. Many people supported her, accused her superiors of being unethical, and protested against the company. In the end, the superior had to resign. This was human flesh search and fighting on the Internet. In addition to being a tool for obtaining information and connecting people, the Internet is also a platform for anonymity. There are some people who want to cause trouble, and they use anonymity to say things that they wouldn't say in real life. This is too extreme. Another example is the earthquake in Sichuan last year. After the earthquake, people used the Internet to tell who needed help, tell them where helicopters could land, and search for missing relatives and friends. The Internet is being used as a tool for earthquake relief. Of course, there are also some negative examples. For example, some people search for who has donated how much money, which stingy rich people have donated how much money, and they have also searched for some generous rich people who have donated money. Through these examples, we can understand the Chinese Internet. There are differences and similarities with international ones, so the Internet is a local Internet, and in many cases it helps Chinese society move forward in a positive way.
