According to statistics from CNNIC's 22nd Internet Survey Report, the usage rate of search engines as a network application reached 69.2%. At the same time, according to a research report by IResearch, 72.9% of Internet users do not visit classified information websites because search or vertical search websites can already meet their needs. This raises a question for me, the existence value and core competitiveness of classified information websites.
After several years of development, the core value of classified information websites has gradually been reflected. Its core value is to "effectively organize users and provide real, effective, high-quality service-oriented and practical information through its own strength, and make it easy for users to understand way to find it.”
Another question after the core value of classified information is: How do operators or website operations make profits? Where are the profit models and profit points? If classified information websites want to be sound and develop steadily, they must have a feasible profit model.
If a classified information website wants to make a profit, it must start from the features and characteristics of the classified website itself and find profit points:
1. Classified information website is an information collection based on industry classification. It includes too many industries, such as real estate, second-hand market, recruitment, automobiles, life services, business services, etc., so in the face of so many industries, how to promote and how to compete with professional websites in the same industry? How to reflect the professionalism and difference of our website is a problem that must be solved. When these problems are solved, I believe the profit point of the website will come out. My Guiping classified website is currently focusing on real estate and medical care, because we have the advantages of this industry, and through the marketing of business personnel (or website operators), I believe it is easy to pull back the ads and achieve basic profits!!
2. Classified information websites and search engines. As we all know, the current usage rate of search engines is very high. At the same time, the immature market of classified information websites is mainly due to search engines. Therefore, how to use search engines for promotion is the primary consideration. This includes SEO and SEM. wait.
It is undeniable that search engines are still the first portal for netizens to find information. Therefore, whether SEO and SEM can be done well is an important factor related to the survival of classified websites. If classified information websites want to be profitable, they must work hard on this. Classified information websites are classified by industry. We can start from one point, and gradually do a good job in website SEO and SEM. That is to say, start from a category or an industry, and do a good job in SEO and SEM. After doing it well, I believe that profit will be a matter of time!
3. Regional characteristics. Classified information websites are based on local services, so they are very regional. It is a regionalized Internet that goes deep into daily life and needs to be close to users. Therefore, how to choose regional media to cooperate and build local brands is an issue that needs attention. It may be difficult to build a national brand, but I believe we can create a local brand if we work hard. After the local brand is built, local business advertisements will definitely be indispensable!! It is also a good profit point!
As long as webmasters persist and don’t give up, I believe they will do better and better!
Guiping Binglin Classification (www.binglin.com) Webmaster QQ: 858463413