We build garbage sites just to earn clicks and advertising fees. Among all advertisements, I think GGAD is better. Building an English website is a good way to make money, but the production and promotion of an English website is relatively more difficult than a Chinese website. When building an English website, you must make it a unique website. Let’s discuss the production and promotion of English websites with you from several main aspects.
The questions we should determine before building a website are as follows:
1. Website positioning and content. (User group, this is the most important)
2. Selection of domain name and space provider.
3.CMS system selection.
4. Website art and content collection
5. Website profit model
6. How to promote E-text tourism website
7. Persevere and build an E-text website seriously. Ask Baidu and Google more.
So how to locate the above problems?
1: Website positioning content, why is my topic today is tourism website production?
First, because of interest and personal will, I like to travel. The second reason is work, because I have been engaged in Chinese tourism market analysis in a foreign company. However, there are really too many topics related to tourism. The more you learn, the more you get. We still have to choose a point, a hot spot in the tourism industry, such as introducing to foreign friends and the website of the Chinese ancient culture tourism market. Remember: "Because you are focused, you are professional."
2: Domain name selection
The choice of domain name should first consider the theme of the website.
2.1: You can choose a domain name based on the content you are doing.
2.2: The website name must be loud and easy to remember, and it is better if it is the same as the domain name. It's best if your domain name contains the keywords you're promoting.
2.3: Selection of space provider: Of course, choose a more stable space provider. For example, mine is placed in a relatively stable space.
Three: For CMS system, choose domestic DEDECMS and foreign PHPBB. Overseas, you can also go to this website to find some open source programs or Baidu to find the CMS you are used to, or the simplest WP BLOG system. You can find it online.
Four: Website art, content collection and SEO
Art: The simpler the art that foreigners like, the better. You can choose the colors and pictures of the art from the pictures in the tour. I usually copy other people's templates or ask an artist friend to help. To put it bluntly, I am not good at art or programming. Just fur.
Content: The content of the travel website is not difficult. You can COPY the news from the official website, popular posts in the forum, especially official activities, because these keywords may bring you a lot of traffic. If you have the ability, you can So original. Everyone knows the truth. Good articles can easily be promoted by other webmasters or players.
Five: SEO: This is a big part to talk about, let me briefly explain it.
1. Choose primary keywords, especially tourism names and popular tourism words. Of course, the competition is also high. It’s also difficult to move up the rankings. Just put some keywords related to the website in the title. The website uses international encoding
2. The long tail theory is secondary keywords. Unpopular keywords
3. Selection and density control of keywords in website meta for different search engines
Suitable search engine retrieval rules described in the website meta
Keyword selection and density control in web page text information
Setting the ALT attribute of web page images
Internal links to the website
and external links are clear, and the navigation bar is hierarchical.
Six: Use search engines such as GG yahoo live AOL ASK to bring you IP. This is the main IP source and a relatively stable IP source. Long-tail keywords must be used. If necessary, build a page for a long-tail keyword and perform moderate optimization.
Create a BLOG in a group and use the BLOG to bring you IP, such as digg.com ign.com blogger.com blog.com, etc.
Promote the forum to relevant travel forums and post your content in the forum. For example, onrpg.com mmosite.com mmorpg.com (all travel related)
Send bulk emails, collect emails from websites, and send them in bulk. (I sell email data and collection software. It’s AD again, sorry)
Soft writing is a more effective method in China. Of course, it is also the same abroad. If you have strong writing skills, you can try it.
Local promotion can be a huge expense, generally for companies. May not be suitable for personal websites.
Word-of-mouth promotion, haha, let’s not talk about this. If a website is good at recruiting people, it is very impressive, so content is king.
Application of web2.0 If your operation team has the ability to develop some systems of web2.0, you can use this promotion. YouTube.com, QQ space and baidu space are relatively successful examples, but they are not suitable for individuals. Webmaster, of course, if you are technically very good, just pretend I didn’t say so. hehe
Seven: Content is king. The key to a website is content. So everyone should update this in time.
PS: There is a lot of SEO content. You can ask me for SEO information, but most of it is collected online. You can find it on Baidu.
Eight: The profit model of the website
GG advertising GG advertising placement skills. Let’s experience the benefits for ourselves. (I'm also looking for it) You can sell travel guides, you can buy other people's PDF guides online and change the watermark to your own website, but some techniques are technical issues, such as payment collection, guide sending, etc. Here is a tip for you. Specific operations...^_^The above is some experience I have accumulated from making English websites.
Hope it helps everyone. My website: www.blzpw.com (Shanghai Talent Network)
My QQ:422842606