What is the reason why Moonlight Blog can outperform other websites and take the lead? Let’s take a look at how Fengyun analyzes Moonlight Blog’s SEO methods from the main factors that affect search engine rankings, hoping to provide SEOers, webmasters and SEO learners bring more or less inspiration.
This personal independent blog also has the following set of data (query data and ranking statistics as of September 1, 2008):
When you "comment on a blog" on Baidu and Google, the website ranks second on Baidu and first on Google.
When you say that Baidu and Google are "very good and powerful", Baidu of this website ranks second and Google ranks fourth.
When you search Baidu and Google for "very pornographic and violent" websites, Baidu ranks second and Google ranks first.
When you search "Edison Chen and Gillian nude photos" on Baidu and Google, the website ranks first on both Baidu and Google.
When you use Baidu and Google "google earth", the website is ranked third on both Baidu and Google.
When you search "QQ Coral" on Baidu and Google, the website ranks tenth on both Baidu and Google.
When you Google "Beijing Olympic gold medal", this website Google ranks sixteenth.
When you Baidu and Google "live writer", the website ranks third on Baidu and ninth on Google.
When you Google "IT reviews", this site Googles second.
When you Google "z-blog", this website Google ranks third.
When you "moonlight" Baidu and Google, the website ranks first in Baidu and first in Google.
…
There are millions or even tens of millions of web pages competing for the keywords listed above when searching on Baidu and Google. Why does Moonlight Blog always come out on top?
1. Analysis of Domain Name and Website Age Factors
Moonlight Blog domain name: williamlong.info, domain name creation time: 2005-01-15
Wine gets better with age, and older websites are more popular with search engines. Because an old website that has existed for a long time will have greater credibility than a newly established website that may disappear soon. Website age is calculated from when the website domain name is indexed by search engines. The domain name of Moonlight Blog was created on January 15, 2005, more than three years ago. During this period, it continued to publish original content and gained great trust from search engines. I have to talk about the value of old domain names here. If there is an old domain name that has not been punished by search engines, and has established a large number of high-quality backlinks, with a high PR value, and you can use it to build a website, then, your website It will have great SEO advantages.
2. Factor analysis of DMOZ and Wikipedia encyclopedia
Moonlight Blog has been included in DMOZ, and there are 21 entries in Wikipedia referencing the content of williamlong.info.
Dmoz (The Open Directory Project/ODP) is a manually edited and managed URL classification directory website that provides data for hundreds of classification directories and many search engines around the world. If your website can be logged into DMOZ..org, it means you will get hundreds of links to categories. At the same time, other conditions being equal, the first page of Google is more likely to be reserved for websites that have joined Dmoz. Moonlight Blog (williamlong.info) is included in DMOZ, giving it a higher ranking priority among millions and tens of millions of web pages. This is one of the reasons why Moonlight Blog can rank high among many keywords. Of course, there are requirements for joining DMOZ. The most basic condition is that the website must have rich and professional content that can bring unique value to users.
If you frequently "Baidu", you will definitely find that the pages of Baidu Encyclopedia are often ranked on the first page. Wikipedia Encyclopedia is equivalent to Google's encyclopedia. If you try to use English Google search, you will definitely find that the pages of Wikipedia Encyclopedia are often ranked on the first page. A few pages ahead of the page, the article titled "Crazy Wikipedia, Crazy Google" by SEO senior Shi Shi is very illustrative of this phenomenon. There are 21 entries in Wikipedia that refer to the content of williamlong.info, which adds an important weight to the ranking of Moonlight Blog in Google.
3. Analysis of website content factors
Since Moonlight launched its blog, it has continued to create original content and provide users with unique, high-quality and valuable content. This is the fundamental reason for its high ranking.
What impact does content have on SEO? Let’s first see what search engines say?
Baidu mentioned in its advice to webmasters: "Baidu prefers unique and original content. Therefore, if your site content is just collected and copied from various places, it is likely that it will not be included by Baidu."
Google states in its Webmaster Help Center that "Provide high-quality content on your web pages, especially the homepage. This is the most important thing you can do." "The most important step to improve your site's ranking in Google search results One is to ensure that the website content is rich and contains relevant keywords, and that the keywords are used correctly to indicate the theme of the website content.”
In the article "What determines the ranking of websites?", Yahoo takes this sentence as a method: "With high-quality and rich website content, Yahoo search engines like to crawl original, professional, special, and meaningful web content." one.
The three major search engines all mentioned that they prefer websites with original, high-quality, rich, unique, and professional content. This is in line with what the SEO industry almost unanimously agrees on - website optimization, content is king. Fengyun found that many personal original blogs have good ranking performance on search engines, especially Google, and there are also many personal blogs with a PR value of more than 5. This shows that original, unique, valuable, and planned website content is the foundation of search engine optimization.
When many webmasters are frantically collecting and creating spam sites, and are always careful about their websites being K-ed, can you change your thinking, find another way, and ask yourself: "Can I create a site with unique, rich, and high-quality content for users?" Woolen cloth?"
Publishing some related articles around popular keywords is a strategy for content optimization in SEO. If your website has a higher weight, your webpage will be ranked higher when searching for popular keywords. Below are the two most popular articles of the year on Moonlight Blog. You can take a look at the number of views and comments on these two articles.
"Classic Quotations from Edison Chen and Gillian's Nude Photo Incident" Views: 226,654 Comments: 139
"Very good, very powerful, very pornographic and violent" Views: 193,962 Comments: 294
Some portal websites that are good at SEO use this strategy to use the high weight accumulated by their websites to create topics containing many popular keywords to attract traffic from search engines.
4. Analysis of website structural factors
Moonlight Blog uses the z-blog system, which is a very excellent blog system. It can statically generate logs, has a clear directory structure, and uses DiV+CSS to layout web pages, which is very friendly to search engines. Many well-known SEOers on the Internet now use this system to build blogs. It is not only friendly to users, but also friendly to search engines.
5. Analysis of website internal link factors
SEO link building includes two aspects: internal link building and backlink building. Everyone knows the importance of backlink building. As for the role of internal link building, it is estimated that many webmasters and SEOer friends have not paid enough attention. Simply put, internal link construction has the following functions:
1. The reasonable construction of internal links helps to focus on the theme of the website, so that the core keywords of the theme have a ranking advantage in search engines.
2. The reasonable construction of internal links will help search engine spiders find more web links, thereby increasing the number of web pages included, and at the same time conducive to the transfer of PR value.
3. The reasonable construction of internal links facilitates users to obtain relevant information, increases the number of clicks on the web page, and thereby increases the number of PV of the website.
What are the forms of internal link construction? Below, Fengyun will introduce several forms of internal links.
1. Website navigation: Try not to use FLASH and pictures, because most search engines cannot crawl the text in flash and pictures. The navigation bar of Moonlight Blog adopts text navigation that is friendly to search engines.
2. Sitemap: Fengyun recommends that a website should have two sitemaps, one in html format for users to view, and the other in xml format for submission to search engines.
3. Contextual links: Increase the chance of the article being clicked and increase the number of PV.
4. Breadcrumb link: It is in the form of "Homepage > Column Page > Terminal Content Page".
5. Article ranking links: increase the chance of the article being clicked, increase the number of PV, and transfer the PR value. You can take a look at the two articles listed above that are ranked first and second respectively. Their PR values are both 4.
6. Links to related articles: Increase the chance of the article being clicked, increase the number of PV, and transfer PR value.
7. In-text links: refers to the anchor text interspersed in the main text. Do not arrange too many in-text links. It is appropriate to arrange 2-8 links according to the amount of content.
8. Tag: It is a form of organizational classification. You can add one or more TAGs to each log, picture, video, and other files. By adding TAGs, you can enhance the relevance of the topic and the probability of being searched.
6. Backlink and PR value factor analysis:
The detection results of the number of backlinks of Moonlight Blog are as follows:
Number of Baidu backlinks: 40,800; Number of Google backlinks: 1,460; Number of Yahoo backlinks: 37,628
The homepage of Moonlight Blog has a PR value of 6, two pages have a PR value of 4, and there are many pages with a PR value of 3 and 2.
As we all know, the quality and quantity of backlinks are the most important factor in determining the PR value, and the PR value is an indicator of the importance of a website. There are two most basic factors that determine your website's search engine ranking performance: one is the importance of your website, and the other is the relevance of your website and keywords. When several websites have the same relevance, the website with the greatest importance will be ranked first. Moonlight Blog has a lot of backlinks, and most of the backlinks are of good quality. The PR value is 6, and the website weight is very high. Therefore, in the search of many keywords, although there are millions or even tens of millions of competing pages. , but it can all have a good ranking.
If website content is the foundation of SEO and keyword strategy is the core of SEO, then the introduction of backlinks is the key to SEO. When everyone is doing SEO, in the end, the competition is who has higher quality and more backlinks, because the quality and quantity of backlinks are the main factors that determine the importance of your website. When your website's on-site optimization is almost done, it's time to vigorously import high-quality backlinks.
7. Analysis of User Experience (UE) Factors
Opening the website of Moonlight Blog gives people a grand, simple and comfortable feeling. The content of the blog is quite rich, making it feel less like a blog and more like a CMS (Content Management System). The quality of blog posts is high, and visitors can absorb a lot of the latest and practical Internet and search engine information here. Coupled with the reasonable setting of internal links, it encourages people to click on relevant articles, making people feel lingering. The user experience of Moonlight Blog is good, and UEO (User Experience Optimization) is done well.
SEO done well can bring traffic to your website, and UEO (User Experience Optimization) done well can allow you to retain users. These retained user resources are very valuable. They have high loyalty and stickiness to the website. They will become word-of-mouth spreaders of your website and bring a steady stream of users to your website. Hao123’s success is largely due to word-of-mouth communication. Here, Fengyun wants to clarify a concept. Many people will think that website optimization is SEO, and SEO is website optimization. In fact, website optimization ≠ SEO. Website optimization at least includes search engine optimization (SEO) and UEO (user experience optimization). . According to the perspective of Internet marketing veteran Feng Yingjian, website optimization also includes website operation and maintenance optimization. So, what does UEO include? In Fengyun’s view, UEO should include optimization of website speed, website content quality, website function ease of use, website page design, website credibility, website security, etc. . In order to retain your users and convert your users into customers, when you perform SEO on your website, should you perform UEO on your website?
8. Profit model analysis
The obvious way to make money: Google affiliate advertising + Baidu theme promotion + Portal affiliate advertising
We don’t know the specific monthly traffic of Moonlight Blog, but judging from the number of article views, the monthly traffic is still very large. With such a large traffic as a basis, his monthly advertising income is also very high.
9. The inspiration that Moonlight Blog brings to webmasters and SEOers
1. When the weight of your website is large enough (reflected in PR value), your website can have a good ranking in searches for many keywords.
2. No matter in any field, there are two levels: Tao and art. Tao is the foundation of art, art is the use of Tao, art is controlled by Tao, and Tao is obtained by art. The way of SEO lies in original, rich, unique, valuable, and constantly updated website content. SEO techniques include keyword strategy, link strategy, title and Meta optimization, etc. There are even SEO cheating techniques or black hat techniques. Most people place more emphasis on technique than Tao, because technique is effective quickly, while Tao is slow to produce results. A truly high-level SEO requires a good combination of SEO methods and SEO techniques, so that your website can live well for a long time and your life can be smooth.
3. SEO can bring traffic to the website, and UEO can retain visitors. Real website optimization must include at least two aspects: SEO and UEO. Therefore, a qualified and responsible SEOer must adhere to the website optimization concept that SEO and UEO complement each other.
4. If your website is qualified, please submit your website to DMOZ.
5. When everyone’s internal SEO is about the same, the competition is to see who has higher quality and more backlinks.
6. Backlink building is very important, and internal link building cannot be ignored either.
7. Content construction is the foundation of SEO, keyword strategy is the core of SEO, link building is the key to SEO, and UEO is the deepening of SEO.
8. Websites with good SEO are all the same, while websites with poor SEO are different in their own way.
9. Finally, here’s a quote: “If there is no search engine and your website is still flooded with visitors, then your website is an ‘evergreen tree’. Build a website for users, not for search engines. This is The essence of becoming an evergreen website.”
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