The concept of soft copy
As the name suggests, soft articles mean soft advertising. Compared with traditional hard advertisements, the outstanding feature of soft articles is the word "soft". For corporate marketing strategies, corporate planners or advertising planners write some technical and practical articles about the company's products or services to attract readers' attention. While providing readers with the spiritual food they need, they also deeply understand the company's products or services. Brand the company's brand, concepts, etc. in the hearts of readers, thereby achieving the effect of soft article marketing.
One of the soft article writing skills: entry point of the article
The so-called entry point of an article refers to the direction from which the author writes this article, from what angle he writes this article, or what the topic of your article is about. This is simply the entry point. To give a simple example, such as "How to sell your products through the Internet", the entry point of this article is "online sales", which is easy to understand. To give an inappropriate example, this is like chatting. When you actively want to chat with a beautiful woman or handsome guy, you have to find a topic to strike up a conversation with so that you can chat better.
Soft article writing skills two: title
You must have heard of "clickbait". The so-called "clickbait" means that the title of the article is very well written and very tempting, which makes people have to read the content. However, after reading the content, they realize that the article has nothing at all. The usefulness is poorly written, but the title is very eye-catching.
Although the content is poorly written, the title of the article is very good, and readers still click to read it, which shows that it is still effective. The most important point in soft article writing is the title. The title is the finishing touch. If the title is good, then your soft article will be one-third of the success.
A simple example is "China's Top Ten Internet Marketing Rookies in 2008". Judging from the title, it is very big and awesome. Those who like Internet marketing will definitely click to take a look, and they are still thinking about themselves! Even if there are 10 people in it, It’s not very powerful, but the effect of this soft article is still there.
Soft article writing skills three: the author
Since it is a soft article, pay special attention to it. If the soft article is hyping individuals, companies, or products, then the author's name of the article must not have any connection with them, otherwise it will easily be regarded as soft article and hype by readers. To give a simple example, if you want to write an article about "Top Ten Internet Beauties in China in 2008", and the author himself is among the top ten beauties, then the author of this article must be signed with an unknown online name.
Soft article writing skills No. 4: content
The most important thing in soft article writing is the content of the soft article. A good piece of content is a necessary condition for readers to read it carefully. It is also a must-have to convey the author's concept and maximize the marketing effect of soft articles. It is also the basic condition for retaining readers and subsequent return visits.
Content is the core and soul of soft articles. Therefore, the most important thing for writing a good soft article is to write the content of the article well. The content of the article must have the following three characteristics: practical, creative, and easy to understand.
The so-called practicality means that the article you write is valuable and useful to readers, and can bring help to readers. The article does not have to pursue gorgeous rhetoric, the key is what value it can bring to readers.
The so-called creativity means that the article is relatively novel and eye-catching, which can easily arouse readers' curiosity.
The so-called easy-to-understand means that the article should not be too sophisticated or wordy, but it should be easy for readers to understand the meaning of your writing.
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