I often hear people say "just use Baidu", as if just using Baidu can solve many problems, and it is true. From dressing, eating, entertainment, and traveling, almost everything is inseparable from the Internet. The Internet has not only enriched our lives but also changed our lives. The world has become smaller and smaller, and now it has become a global village. These are all changes brought about by the Internet. Unconsciously, we have become accustomed to and dependent on this change, and it is difficult for us to leave the Internet.
The Internet is an open, shared community with a massive amount of information, but we don't have enough time to choose what we need in the ocean of massive information. At this time, the classified information network came into being. The classified information network provides detailed information on catering, accommodation, recruitment, tourism and other industries in various places, which is convenient for netizens to query and use, and greatly saves netizens' time online. The emergence of classified information network is the inevitable result of market demand and network development.
I believe everyone is familiar with www.koubei.com. This is one of the largest localized "eat, live and play" living communities in the country. It is committed to serving the people and being their life guide. Its two major channels, catering and leisure, and real estate transactions, rank first among similar websites. Currently, Koubei.com is the leader of similar websites and is deeply supported and loved by users and spread by word of mouth. Today we will take Koubei.com as an example to discuss the operating characteristics of classified information websites.
First of all, classified information must be rich, detailed, and true.
Those who visit classified information websites are generally potential customers with strong goals, who have real needs and hope to find relevant information online. Be very purposeful and search only when you have needs. Therefore, the content of the classified information network must be rich enough so that users can find the information they need on the website, and it must be detailed and true. If users find satisfactory information on the website for the first time, they will naturally bookmark the website and increase user stickiness.
Word-of-mouth network, taking Xuzhou area as an example. Website categories include catering and leisure, renting and buying houses, family services, travel, etc. Each major category includes many smaller categories. There are many categories but easy to find. The information is detailed, specific, authentic and credible. For example, in the catering and food-home-cooked category options, there are many local food introductions in Xuzhou, including addresses, phone numbers, bus routes, consumption levels, etc. After reading, users will have an intuitive understanding, and the purpose of searching for information has also been achieved. The "consumption level" introduction of restaurants and food is very good. When users see information about restaurant food, they also hope to have a general understanding of the consumption level to decide whether to make consumption. The user experience is great and very thoughtful.
Secondly, the content of the website should be classified and must be easy to read.
Users come to classified information websites with a purpose to find information. If they spend too much time but cannot find the information they need, they will be disappointed and it will be difficult to visit the website a second time. The website design should be carried out around the convenience of user reading, orderly, numerous but not complicated.
Let's take Koubei.com as an example. After entering a designated city from the homepage of the website, such as Xuzhou, the website contains a lot of content, but it is not complicated and is easy to read. The directory guidance is clear and each sub-category is easy to find. Another example is the Hefei Information Network http://www.hellohefei.com/, which has a lot of content and is classified into many categories, making it inconvenient for users to read. There is a lot of content, but the organization is not clear. There is no big classification, it is just a pile of small information. In addition, the website information update speed is slow, which is very bad. Information classification websites must provide users with timely and authentic information, otherwise the website will have no value.
Finally, the classified information network should cooperate with local websites and share resources.
The nature of the Internet requires resource sharing and win-win cooperation. Although Koubei.com is the leader in the industry, people's energy is limited after all, and it is impossible to cover everything in all cities. The website still has problems with insufficient information and single resources. If Koubei.com can cooperate with local websites, the website content will be more complete, which will be beneficial to Koubei.com, local websites, and users. The website will be profitable, and users will search for richer information.
Taking the snack section of Xuzhou Koubei.com as an example, the snack information is not very rich. If local websites, such as Xuzhou Snacks Network http://www.xzxcw.cn/, can cooperate with Koubei.com, the two websites can achieve a win-win situation. Local websites can use the popularity of Koubei.com to promote their own websites, and Koubei.com can use local websites to enrich the information in their own sections, retain more users, and users can also find more satisfactory information. Contribution of resources can lead to a win-win situation.
Webmaster website admin5.cim Mengjiang believes that many webmasters work alone and are not strong enough. If they can cooperate with other websites, they can achieve a win-win situation. Of course, if you want to get something, you must first give it. Only when your own website has certain strength and can provide valuable information to others can you gain the cooperation of others. In the process of building a website, webmasters should not only improve their own websites, but also pay attention to using their own advantages to cooperate with other websites, share resources, and benefit together.