Recently in Changchun, I came into contact with some website operation models with various webmasters, and found that they are basically relatively blank. It may be that most of our webmasters have not really realized the necessity of website operation. They just think that the website is beautiful or how to get it from customers. Remuneration is enough, and few webmasters will think about the development, promotion and operation of the website in the future. Now I will briefly talk about the current status of website operations in Changchun.
The operating company takes the word "profit" as its priority
I have also come into contact with the business and technical personnel of several operating and promotion companies in Changchun. The main methods of these companies are: bidding, advertising, SEO, copywriting and other methods. Bidding and advertising are paid for. I don’t think they can do it without them. Can do it all. Most of the methods they use are forum mass posting, spamming, QQ mass messaging, blog mass posting, etc. I have been exposed to these software, and the results were gratifying two years ago, but now there are too many external links and spam links. , and the same content is equivalent to pushing the website into the fire. In a short period of time, the website will definitely have an increase in PV, but as time goes by, the website will basically be demoted.
Another method is the so-called seo. If you propose a highly competitive term, they will basically not accept it. The reason is that firstly, they are not sure, and secondly, it wastes a lot of energy but may not be effective. If you put forward a word like "Changchun SEO" for them to do, they will definitely accept it, because such a word only has tens of thousands of pages of competition. It can also be said that there is no competition. As long as the title is replaced with this word, the new website will be the best. A month and a half later, the old station can reach the top three or even the first place in half a month. If you ask them to do it by mentioning the word "seo", I think they will answer without thinking that they can't do it. It can be said that without a good network and rich experience, it is basically impossible to get promoted. Therefore, I hope that all website promotion companies can really consider their customers while increasing their profits.
Imitate and follow the trend, good ideas spread overnight
The concept is good, actually. Whether it's operation and promotion, there's nothing wrong with following trends, and there's nothing wrong with imitating. Speed is important, and long-term speed is more important. The winner is king and the loser is the enemy. As long as you have the strength to imitate, surpass and maintain a long-term lead, then netizens will naturally "pay tribute to the actual winner." Do you still remember what Jack Ma said a few years ago, "Those who look like me will die"? Do you still remember the popularity of "Millions of Grids" a few years ago? Do you feel the ebb and flow of Web2.0? Youtube became popular and the company launched a video project Have you ever participated in Sohu’s “Global Chinese Blog Contest”, Sina’s Chinese Blog Contest, and Blog Network’s Blog Contest? What’s the difference? So much so that the “Gu Baiyou” recently launched by King of Pictures is, to put it bluntly, all for Improve the visibility of your website, but does the success of the early operation represent the profits of subsequent followers? Don’t we have our own creativity and ideas to tailor the website? We Chuncheng people will really follow Walk behind other people's butt?
The webmaster has little or no awareness at all
The operation of a website requires a long-term present and planning, which is the same as building a building. It does not mean that everything is done once the building is built. You must think of how to sell the building and grasp the psychology of the home buyers. Geographical location, environment, transportation and many other aspects must be taken into consideration. If you just build the building without considering other issues, then what is the point of building the building? Hasn't it become the "haunted house" in Changchun now? Therefore, I think that in order to fundamentally change the current website operation status in Changchun, the most important thing is to raise the awareness of webmasters and start with the root cause.
Realizing that website operation is miserable
Now that there are many websites of the same type, the competition is based on the number of users and the activity of members. Whoever can achieve the largest number of users in the same period of time and be the first in the industry in a short period of time will be victorious. The question is, is there a marketing method that allows me to do this in a short period of time? The website has also made a plan for operation and promotion, and the website operators also have their own pains, how many registrations should be added in a day, and when will the number be reached? Active users, the average number of people online, when ALEXA will be available, how many people, etc. are all written down in black and white. However, during the implementation process, it is not easy to find effective promotion methods, and the website side is in a hurry, and peers are also rushing forward, and the results are urgent. Just push it here and try it there. After a few days, the effect is not obvious and then change it. The effect is better when I do the activities, but the data drops again when I stop. At the same time, on QQ and on the phone, people come to me from time to time and recommend this. That effect will definitely suit you, and the scale of judgment and selection will increase, but in the end none of them will suit you.
Eager for quick success and lack of systematic operation planning
After all, the Internet has only been in China for more than ten years, and there is no mature system for training website operation talents. It has not been long since the concepts of website promotion and website planning have become popularly called website operations. Most website operation leaders may have started from a They came from the technical development side, and many of them started doing promotion work or event planning. After accumulating some experience, they were responsible for the overall operation of the entire website project. They all make progress through trial and error, and the Internet is developing extremely fast. Hundreds of projects are being launched from time to time. Some of the operational experience of the seniors have not yet had time to share, and newcomers are often pushed into the role of operation, so they have to burn out after taking office. A few fires represent one's performance, so many short-term actions are used.
On the other hand, website operation is still a relatively new profession in China. The few successful projects on China's Internet in a relatively short period of time have become benchmarks for the entire Internet. On the one hand, the eagerness of website operators for quick success and instant benefits is forced by the atmosphere of the entire Internet for quick success and instant benefits. A popular model abroad has quickly become the target of Chinese Internet followers, and everyone confidently believes that it will be China's XXX. For example, Myspac, such as Youtube, so a concept will immediately have N companies follow up and invest. Let's see who moves fast and whose data Big, so he does not hesitate to seek quick success and quick profit in order to become the 20% of the minority. As for the future, he himself has not thought about it in detail.
The above is just my humble opinion, but I hope that the operation of Changchun website will truly usher in spring. I sincerely wish to make friends with all the webmasters in Changchun to learn and exchange together. QQ: 59237069 The above is my own original work. Please indicate the source for reprinting. Thank you! Respecting others means respecting yourself!
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