2009 was the year in which regional websites developed most rapidly. Many companies or individuals have invested in the operation of local websites. Second-hand websites, group buying websites, and forums have sprung up on the Internet. So, how to operate these local websites? The following Tuiba will elaborate on the solutions for local website operation.
1. The positioning of the website.
When many webmasters start running websites, they are very ambitious and want to be a local portal. If you have this technology, this operational idea and the funds, I believe you can complete it. If you don’t have one, don’t try to set up a local portal. A "large and comprehensive" website cannot be run by just getting excited. With the development of the Internet, the individual needs of netizens will become more and more diversified, so webmasters can operate a "small but refined" website based on some of these specific needs. For example, we operate local second-hand websites, Pinke.com, etc. These are local websites that are currently in increasing demand from netizens.
2. Analysis of profit model.
Basically, the profits of local websites mainly come from online advertising revenue. Tuiba has seen many local websites. As soon as the website was launched, advertising spaces began to be filled in various places on the website, or words such as "100 yuan/month, 50 yuan/week" were marked. Maybe the webmaster may think that my purpose of operating the website is to make money, which is natural. Although it doesn’t cost much to buy a domain name or rent space, it still involves investment. Yes, there is no problem with advertising space, but you only think about selling ads every day instead of seriously serving netizens and creating value for netizens. Even if you advertise for free for merchants, merchants may not be willing. Some webmasters may think that if they run a website and put more advertisements on it, even if it is free, new customers will think that their website is a very good website. Otherwise, why are there so many advertisements? Remember: merchants may be deceived by your appearance and advertise once. If there is no effect, there will be no next cooperation. The purpose of these is also to remind the majority of webmasters that operating local websites must first provide their own services and provide convenient services to netizens. Once you gain popularity, many merchants will take the initiative to contact you.
Third, the operation of local websites should pay more attention to offline communication.
An obvious advantage of operating a local website is that most of the users served by the website are from the same city. Then we should organize more offline activities during operations. For example, local forums can hold netizen meetings, such as FB. Second-hand websites can organize some on-site purchasing activities and so on. There is only one purpose for doing this, which is to gather the popularity of the website and make the website a bridge for user communication.
Of course, there are many other things that need to be paid attention to when operating local websites, but as long as we adhere to the concept of "creating value for users, the website will be valuable", I believe that the advertising revenue of local websites will still be considerable. By the way, AD: Tuiba ( http://www.tui8.net ) welcomes everyone to exchange experience on website operation. QQ group: 37654261