After the website construction is completed, there is now a website platform for external promotion of the company. After having the website, we should focus on how to let more people know about our website, which requires website promotion. A successful website promotion process is also a process of brand and product promotion.
When implementing website promotion we should consider:
⑴What kind of potential users are the company’s products or services?
⑵Analyze the characteristics of the users of the company's products or services and their Internet habits;
⑶Main target groups for website promotion;
⑷ Achieve the best promotion results and eliminate ineffective promotions or even promotions that may have negative effects;
⑸ Consider using traditional media such as newspapers, television, etc. for promotion;
⑹Learn competitors’ promotion methods;
⑺Reduce publicity costs.
Promotional tools you can use:
⑴ Search engine optimization; I am from Shanghai, so I chose Shanghai Jiali Information Technology Co., Ltd. www.jarlee.com. The company's technology is very good.
⑵Exchange friendly links;
⑶Use email promotion;
⑷Promote soft articles through online forums and BBS;
⑸Promote through news groups;
⑹ Indicate the website address on company business cards and other external materials;
⑺Use traditional media for appropriate publicity.