Every forum will experience similar troubles. When the forum is first established, it will worry about how to improve the popularity of the forum. When the forum has a certain popularity, the webmaster will worry about how to improve the profitability of the forum. It can be said that this is a must for the development of the forum. The webmaster who can successfully pass through these two stages can be called a successful webmaster.
Let’s talk about forum popularity first. To make the forum popular, users must be in charge.
1. The most important thing, of course, is that there must be quality posts in the forum. The positioning of the forum and the aspects that the user groups are concerned about. The forum must have its own opinions and perspectives. Once the forum has its own unique character, it will be a piece of cake. A live sign, spread by word of mouth among users, will naturally become popular.
2. The quality of the posts on the forum itself is very important, but a newly opened forum must also regularly hold some forum activities and prepare some prizes to stimulate and attract some forum friends. Of course, forum activities cannot be as simple as simply posting and winning awards. The most important thing is to guide the quality of posts. There is no point in holding the event like this.
3. In today's web 2.0 era, forums can no longer develop popularity just by posting posts, but must diversify the functions of the forum. Now many forums have SNS functions and mini-game sections, which can be very good. It is not difficult to mobilize the enthusiasm of forum members, and it is not difficult to add some such functions. For example, joining the pop-play platform union.popwan.com allows forum members to play popular web games, which will greatly contribute to the popularity of the forum. role. The purpose of this is to allow users to communicate with each other. With communication, a social network will be formed between users, and it will not be easy to lose users.
4. Give full play to the user's sense of ownership and let the forum members pretend that they are the managers of the forum and let them analyze how to do better. There is no limit to the answers. The purpose is to allow users to treat the forum as their own forum, and Many times users’ ideas are very constructive and can be used.
5. Set up a QQ group. Members must be forum members with common interests and be willing to post in the forum. This can also give those active members an atmosphere where everyone is a group, where everyone communicates, brainstorms, and makes continuous progress. Once your member base grows stronger, it means that your forum becomes more and more popular. .
Let’s talk about the profitability of the forum. The forum is the website, so the profit model is similar to that of the portal website.
The first is advertising. For forums, online advertising is still the main way to make money. Of course, the level of profitability depends on how much traffic your forum has. The second key is to choose the right advertiser. Some junk alliances No matter how much traffic you have, you still can’t make money, it’s best to contact companies related to your forum topic, persuade these companies to advertise, and embed their ads more softly in the forum, so that the cooperation between the two parties will be more stable. , and also more durable.
In addition to cooperating with corporate advertising, directly providing picture and text advertising positions to manufacturers, you can also try to rent space, of course to companies that are closely related to your forum positioning. In reality, some companies have now joined online promotion marketing. , but gathering popularity is a problem. Directly taking over a very popular forum page is a shortcut, and there is a lot of market in it.
Second, create a game channel and join a web game platform, such as Paopaowan, which is relatively good and profitable in this area, and then add a game channel to your website for forum friends to play. Games, when these friends are addicted to it, they will go to the game to recharge. At this time, the webmaster can also draw a considerable commission.
Third, establish a VIP section, restrict access to specific sections, and collect membership fees.
The function of the forum is powerful. You can limit the special forum to provide specialized information materials, which must be exclusive and original practical information. At the same time, it is best to retain the regular discussion forum to retain visitors. In this category, a paid section must be set up from the beginning so that visitors can get used to it from the beginning. Profitable from the beginning, because VIP members need to be charged as soon as they join. Currently, there are many forums that require members to sponsor VIP upgrades. In fact, this is also a disguised form of charging, which is typical of Internet creativity.
Fourth, carry out offline business activities. This is also an effective method commonly used by some forums, especially local forums. They cooperate with merchants by carrying out member gatherings, group purchases, etc. Some tourism forums often organize group trips, as well as entertainment forums and hotels, etc. Cooperate to hold parties, etc. There is even a local bar in Hangzhou that uses forums as a business method.
From the popularity of the forum to the profitability of the forum, the webmaster watches the growth of the forum as if it were his own child. Of course, in addition to attention and hard work, methods are also inseparable. The above are just some methods compiled by me. I would like to share them with you. refer to.