Over the past few years, I have learned a lot about online marketing software. Use the input-output ratio standard to judge the quality of online marketing software. Most marketing software scores are passing. But it doesn't mean that these software are excellent.
Not long ago, the online marketing engine of Shangyou Software was launched, which is a new direction for the development of online marketing software. The Vice President of Shangyou introduced it as follows: Shangyou Marketing Engine is a fully self-service e-commerce and online marketing application platform for small and medium-sized enterprises. It is also the only online integrated marketing application platform in China.
In this introduction, we can find two key words: integration and self-help. These two words are actually not new in the field of Internet marketing software. However, judging from the author’s test of Shangyou Internet Marketing Engine, compared with other software, there are indeed many software architectures and functional modules, but there are many differences between them. Logical connections and information interaction are still immature. Of course, we can't be too demanding for a newly launched Bate version.
Based on the Shangyou Internet Marketing Engine, looking at the development direction of Internet marketing software can provide some inspiration:
1. The web version of software will become mainstream, and the past CD installation and software download client installation will be gradually phased out, because the WEB format is the most convenient in terms of use across time and space.
2. Marketing effectiveness has attracted much attention. Whether the released information is displayed and how long it will take for search engines to include it are the issues that companies are most concerned about. On the current platform, results can be obtained within the two modules of marketing log and marketing effectiveness, but it remains to be seen for upgrading.
3. Integration! This is a conceptual vocabulary, but for enterprises, good and effective integration will indeed greatly improve marketing efficiency and reduce investment costs. Internet marketing software, the relationship between dozens of functional modules must become an organic whole, which page the information is sent to, how many people browse this page, whether the visitors have visitor records, how to combine emails and text messages with customer records To operate, the process surrounding the main sales line must be clearly reflected.
4. The quality of alliance websites and bulk sites is a basic skill. Only by choosing the target site well will it be effective. No merchant is willing to register at a spam site, and no user is willing to go to a spam site to find something. The mentality of painting walls must be completely changed, just like the complete elimination of small advertisements.
In the future, the development of online marketing software at these four levels will bring fundamental changes to the industry. The brand new Internet marketing software is an integrated platform for Internet marketing with traceable, friendly, and easy-to-use results. We look forward to the future stars arriving soon.
Author: wilson Beijing Rulin Network Technology Co., Ltd. (www.rulin.net) Senior Marketing Consultant MSN [email protected] Rulin Network - Internet marketing expert around the enterprise (reprinting is welcome, please keep the source and author of the article consistent with this site www.rulin.net/blog