I have been exposed to the website business since I was a freshman. From the initial NetEase static space to the current Edong space, I have come a long way. Of course, I have also gone through many detours. I have also made many summaries, just like many work summaries in the Fanwen.com. I have to admit that our Chinese people’s hobby of writing these summaries also plays a certain role. Now I am responsible for the construction and planning and promotion of the website. I think it is necessary to think about the past and external development plans again. Haha, let’s call it the strategic planning of the website.
1. Thoughts on website construction
At present, the authoritative website content management system on the Internet, which is commonly known as CMS content management system, (I studied ASP, which is also the most used at present, so from this aspect) the most authoritative ones should be Dongyi Management System and Fengxun Management system. You can use these two systems to make a variety of websites. As long as you can design the style template you want, then both systems can make the website you want. Just like NetEase, Sina and other portal websites, it is very easy to use the wind information management system. The website given to the Hangzhou Young Entrepreneurs Association some time ago also uses version 3.51 of the Dongyi Management System.
Yesterday, Liu Zhenghua said that it is best to make the website program yourself, so as to maintain the spirit of blogging. Of course, I encourage originality, but I do not advocate blindly immersing yourself in doing it yourself and lagging behind the pace of the times. Just like China now, if you do not learn from and buy advanced foreign technologies and still engage in research and development on your own, the gap will only widen. Instead, you should consider the benefits and losses. If the cost of your own development is greater than that imported from abroad, So it's not as good as bringing it in directly. But we still have to study foreign high-tech core technologies ourselves, because foreigners cannot sell them to you. Let’s go back to our website. There are ready-made and powerful CMS systems for us on the Internet. We can use this to build the website we want in a short time. Why should we blindly develop our own programs? Moreover, they developed The CMS system has gone through a long period of time, and the version has gradually developed from the initial V1.0, and it can be said that it is becoming more and more perfect. Of course, the free version we got has some incomplete functions. After all, people rely on this industry to make a living, so charging is a matter of course. We now build websites to make money, and the way to make money is to rely on website content, not website programs. Therefore, from a management perspective, we can save as much as we can on programs, because they cannot bring us the greatest results. Nowadays, almost all website forums use Dongwang Forum or PHPWIND, etc. Why don't they develop their own forums? Because there is no need to develop them, then why can't the same website use a ready-made CMS system?
2. Concept of website content construction
Nowadays, website traffic mainly relies on search engines. For the time being, we will not buy keywords for promotion. The most important reason why search engines can find a website is that the website has content. If the content of the website is sparse, no matter how advanced your engine analysis technology is, it is impossible to maintain high search volume for a long time, because every time the search engine comes to your website, there is only the same content. If there is no change, they will not come back in the future. Therefore, only when the website has rich content and updates the content frequently, so that when Baidu or Google and other engines come to our website, new content will be searched by them, only in this way can we attract them for a long time, and only in this way can the content searched by the website be Will increase, the number of visits will increase. Therefore, in terms of website content construction, I advocate taking the portal route, with rich content and as wide a coverage as possible, but it cannot involve news content, because the state stipulates that publishing news must be reported to the local Communications Administration Bureau. Of course, we do not have the manpower to do it every day. Update news. Secondly, we launch our main columns on rich content, so that these columns are deeply impressed by people, just like Hunan TV’s Super Girls and Happy Camp. As long as we have our own main columns and are well-known across the country, others I know there is a Hunan TV station like you. Similarly, the rich content we mentioned earlier is mainly to attract search engines, not to attract netizens to visit. Maybe too much and too complicated content will offend others, thinking it's all a bunch of rubbish and covering everything. As a result, nothing can be done to its best, just
Like the previous state-owned enterprises, there were hospitals, schools, shops, etc., which were simply the size of a small town. However, the task of the enterprise was production. Because there were too many aspects involved, nothing was done well. As a result, now state-owned enterprises have If it goes out of business, it must be reformed. Therefore, the website must have high-quality columns to attract repeat customers and increase the popularity of this column on the Internet.
3. Website promotion plan
No matter how good the website is, if no one comes to visit it, then the previous efforts are zero. It has been three years since I first started working on a website at NetEase. When the counter showed forty or fifty visits a day, I was so happy that I couldn’t sleep. Now, with thousands of visits a day, I am still sighing about how there are only so many people. I have learned a lot in these three years. A lot, and I have grown a lot. Making a website during my freshman year was purely for personal entertainment. It was only in the second half of my sophomore year that I really came up with the idea, because in the face of such a high number of visits, it would be a waste not to use it. Let’s briefly talk about the commonly used free promotion methods for websites. The most important thing is search engine analysis. Now there are many Google ranking analysis companies in China to help you optimize your website to improve the position of the same keywords in the search rankings. They claim to be Google's agency, but in fact everyone who knows the inside story knows this. These are actually fake. Google does not have any agency rankings in China, but they do have their own technology, which is engine analysis. Baidu and Google's search engines are like a snake (I think so, a very long snake). They wander around the website all day long. If the links and other methods designed by the website conform to the way it crawls, it will Crawling here, the longer the crawling path in your website, the more content of your website will be searched by it. Those so-called agencies optimize the link technology of the website to improve the crawling route of the engine. So how does the engine crawl to you? The best way is to log in to the website on their homepage. Then we will make friendly links. The objects of the links are websites that rank highly in Google and other websites. In this way, whenever the engine crawls their website, it may crawl to your website when encountering a friendly link.
But there are limits to friendly links. You can't put hundreds of links on your website, so I think violent marketing is the most appropriate method. What I’m talking about now is automatically sending links on other people’s websites. Of course, this can’t be called friendly links. It’s not too late for other websites to hate us. Nowadays, almost many websites have guest books and forums. We can use software to automatically post links in forums and guest books, along with some website introductions, but there must be many URL links. We post these not for netizens to see, but for search engines to see. Because the engine does not know Chinese characters, it is impossible for it to see the words "Zhejiang Fanwen.com" and crawl to my website. It only knows the letters http:/ /www.***.com.cn, when it sees this, it will crawl to this website. Therefore, the purpose of posting and leaving messages on such a large scale is to attract search engines. Of course, there is no need to consider the ranking of the website where the posts are posted. We post as much as we can, and post in groups. Another one is mass emailing. This method was very effective in the past few years, but now it is discounted. Because there are so many people sending them, we call them spam. Every time I open my mailbox, there are dozens of emails. Usually I delete them without reading them. Domestic email providers are also taking countermeasures to reject spam. NetEase is the best in this regard. I did an experiment yesterday. NetEase has almost never successfully sent emails, but NetEase has the most email users. So we want to improve the email sending effect. The next step is to find a powerful mass email software in this regard and break through NetEase. inspection pass. We must carefully classify the forums we search for emails. For example, if we are searching for a student-type forum, then the subject of emails we send to them must be targeted and in line with the students' psychological characteristics. We must use the topic to attract them before they delete the email.
The above content comes from http://www.txt33.cn/ Posted by Bin Shao