These days, friends who run businesses keep telling me that they are preparing to open up online distribution channels to make up for the shortcomings of traditional channels while maintaining a high degree of competitiveness. However, when I asked them how they were going to carry out online distribution, they looked around at a loss and were at a loss.
I can actually understand their confusion. Because they are not as familiar with the Internet and online distribution as we are. Although they are building on traditional channels, they know this well. However, they are still at a loss when it comes to building online distribution channels. As for how to build their own distribution website, how to formulate marketing rules, how to determine agent levels, how to provide cashier services, etc., they have never been exposed to it and can never imagine it.
A friend said that this is very simple. Go to the university to recruit a group of e-commerce majors and let them set up their own online branch channel. However, is such a channel reliable? What experience do college students who have just stepped out of campus have? Not to mention these, even if these college students have such an ability. But, how long does such a process take? How much time and energy does such a process cost? For an enterprise, I think there should at least be a cost accounting, right? What others can do in one month, you can do in three months Do it well. What others can do with 10,000 yuan, you can do with 100,000 yuan. Then, you have already lost at the starting line.
Only when you are well prepared can you use it freely. So, how to prepare? I think that for most companies, if they want to establish their own online distribution channels, the fastest and most successful way is to seek help from professional e-commerce solution providers. I have a friend who works in home furnishings and represents several brands. In terms of traditional channels, he has built very well. However, several powerful competitors have deployed online distribution and are losing market share. In order to cope with competition, he also decided to open up online distribution channels. But the problem is that if you start your own layout and construction now, you will be much later than your opponents, and it will take more time and energy.
Regarding such a situation, he consulted me. As a friend, I can only give reference opinions. However, I know that ShopEx, the leading domestic e-commerce service provider, has launched its B2B product "Distribution King", which should be considered as an option. Because ShopEx has rich e-commerce experience after years of accumulation, and currently has 450,000 B2C users, growing by 1,500 per day, which shows that ShopEx is trustworthy. Of course, based on what I know, the product "Distribution King" is still very good.
Because most of the current domestic e-commerce businesses are B2C. However, many companies hope to build their own B2B platform and distribute their own products. From the current point of view, most B2B companies are chain companies, forming an internal B2B model. However, for the external B2B model, many companies can only rely on third-party platforms. Therefore, such a demand has prompted the creation of products like "Distribution King". Why is internal B2B different from external B2B? Just imagine, internal B2B are mostly authorized dealers, the channels are traditional channels, marketing policies are mostly traditional models, and settlement is also done in traditional ways, which is a certain distance from online distribution.
As for online distribution, you need to find agents through the Internet and then adopt another set of marketing policies. Of course, there are also online payments, etc. There is a big difference between internal B2B and external B2B. For example, "Distribution King" cooperates with third-party payment, which solves the difficulties of enterprises in establishing B2B distribution websites. Moreover, "Distribution King" only needs to download and install to use the mature model, which is very simple and convenient. For enterprises, it can reduce website building costs and shorten website building time.
To sum up, online distribution is good, but if a company enters blindly without sufficient preparation, the gains will outweigh the losses. Therefore, for enterprises that want to establish online distribution channels, they can only achieve final victory by making adequate preparations.