SEO optimization of web pages is the most common form of SEO optimization today and is also the method required by most customers. However, with the development of search engines, more and more searches such as image search, mp3 search or video search have been greatly diverted. Web search traffic, therefore video SEO optimization has gradually become one of the essential skills for SEOers.
In what areas is video optimization mainly used? Based on the author's personal experience, the current focus is on brand promotion and CD-ROM data sales. In particular, CD-ROM data sales are very effective through video SEO optimization.
Video SEO mainly includes the following skills:
1. Select a video publishing site. First of all, understand one thing. When doing video optimization, you must not publish videos on your own website, so search engines will not pay attention to you at all. You must choose a video website with high weight. The site with high weight internationally is YouTube. There is no way to say this. Well, the most popular video website in China is Sina Video, followed by 56 and Tudou.
2. Do basic text optimization. Since the video is posted on someone else's website, we have no control over the structure of the web page, but we must try to control the controllable parts. The most important thing is the writing of the video title and the description of the video content. This is SEO The most basic part is also the key part to obtain rankings. The description part can appropriately include the URL of your website, such as www.6gme.cn, which will also have certain benefits for web page optimization.
3. Divide the video into several segments. This is a little trick. Why do you do this? On the one hand, it can improve the possibility of being included in search engines. On the other hand, when users browse the first episode, they will actively search for the second episode or more. This shows The chances of success increase, then your optimization effect will naturally be more obvious.
4. Add your contact information and website address at the beginning and end of the video. This is especially important when selling CDs.
These are some of my experiences in video optimization. I hope fellow webmasters can give me more opinions and make progress together.