Apple will soon launch the iPhone 15 series of mobile phones. There have been constant revelations about the new features and appearance of the phone. The price has also been announced before, but it is not the final price. Recently there is news that the price of the iPhone 15 will rise. One thing, let’s take a look at the iPhone 15 price increase.
In more than a month, Apple will launch the iPhone 15 series of mobile phones. Industry insiders analyze that price increases are a foregone conclusion, ranging from US$100 to US$200 (up to RMB 1,400). Apple CEO Tim Cook previously stated that iPhone prices will increase further in the future because Apple fans simply cannot live without Apple and are willing to spend more money.
Tim Long, an analyst at Barclays Bank in the United Kingdom, recently expressed his opinion that the price increase of the iPhone 15 series is a foregone conclusion. It is expected that the iPhone 15 Pro will increase by US$100 compared with the previous generation, and the iPhone 15 Pro will increase by US$200 compared with the previous generation. The price increase of the two mobile phones is about 700 to 1,400 yuan. The reason is that the peripheral specifications and chips have been greatly improved, and Apple needs users to help it share the cost.
If the news is true, the prices of the iPhone 15/Plus phones will remain unchanged, and the national version of the iPhone 15 Pro/Pro Pro Max may increase in price by 1,000 to 2,000 yuan respectively, which is consistent with previous analysis by Bloomberg. As one of the most well-known financial media in the United States, Bloomberg believes that the iPhone 15 series will inevitably increase in price this year, but the main price increases are in Europe and some Asian countries. China is more competitive, so it is unlikely to increase significantly.
Having said that, whether the price of the Chinese version of the iPhone 15 series will increase depends on Cook's willingness. He has previously stated publicly that there is no problem with iPhone price increases. In fact, Apple has the ability to persuade consumers to spend more money to buy iPhones, and even said Users simply cannot live without the Apple ecosystem.
Why does the iPhone 15 Pro series have to increase in price? Industry insiders analyze there are three main reasons: chips, imaging, and charging!
The iPhone 15Pro series is equipped with the A17 Bionic processor, which is based on TSMC's latest 3nm process. Since the yield rate is only 55%, the cost is much higher than the previous quotation. Apple has refused to pay for waste products. Although TSMC agreed to Apple's request, the other part of the cost needs to be paid by users, so it has to increase prices.
The imaging system will also undergo a major upgrade. Apple has added a periscope telephoto lens for the first time, which can bring 6x zoom shooting capabilities. The cost may be higher than that of Android competitors. Finally, there is the Type-C charging interface. Under the requirements of the European Union, Apple does not dare to join a private agreement to restrict the mixed use of Android chargers. This move may significantly hit the sales of Apple accessories, and ordinary users will still have to foot the bill for any losses incurred.
After the above analysis, the price increase of the iPhone 15 Pro series is almost a foregone conclusion. Whether the domestic price increase depends on the performance of other manufacturers, and Apple also needs to consider sales. For example, the price of the iPhone 14 series last year was on the high side, and the domestically produced models performed well in the high-end market, which caused Apple's price to plummet in a short period of time, with prices reduced by thousands of yuan in a month or two.