Recently, the editor learned that ByteDance has launched the offline car maintenance store of “Dongdong Car” and officially announced its entry into the automotive aftermarket. It has currently opened a store in Chongqing in cooperation with local stores, and will launch an exclusive “Dongdong Car” store in the future. app.
Under the Bytedance brand, ByteDance’s Dangdong Chedi adopts the form of authorized store cooperation offline, launching the offline car maintenance business “Dongdong Car Maintenance”, and opened a store in Chongqing in cooperation with local stores.
It is reported that Byte's automotive aftermarket business is mainly carried out on Dongchedi and Douyin. Dongchedi's business in the automotive aftermarket field is mainly automotive aftermarket e-commerce, second-hand car transactions, etc. At the same time, Dongchedi also operates Douyin. Automotive aftermarket e-commerce.
The automobile aftermarket refers to the various services surrounding the use of the car after the car is sold. It covers all services that consumers need after buying a car.
It is worth mentioning that before ByteDance entered the game, major Internet companies such as JD.com and Alibaba had already launched offline car maintenance services.
In August 2022, JD Auto announced the integration of JD Auto’s supply chain capabilities, JD Auto Club service stores and third-party service networks. The three swords were integrated into one to launch the “JD Auto Care” brand. As of September this year, JD.com has opened more than 1,400 stores in 29 provinces and 163 cities across the country.
Tmall Car Ownership opened its first direct store as early as December 2019. Its business scope covers the online sales of engine oil, tires and other spare parts, and automotive supplies. It also includes online and offline integrated installation services, as well as A chain of car maintenance stores that provides car owners with one-stop car maintenance services.