Article marketing rather than soft article marketing
First of all, I want to say something. The author agrees with ZAC. For soft article marketing, I prefer to call it article marketing. Because when it comes to soft article marketing, the first thing you may think of is how to embed the product information to be promoted into the article. But for article marketing, your first consideration should be how to write a good article, and then consider embedding product information. What constitutes a good article? The author, a professor at Clayton University, believes that it is an article that is meaningful to users, not just an advertisement or an advertisement. It seems that there is no substantial difference between the two, but the author believes that this is the difference in marketing thinking. As the saying goes, ideas determine the way out. Therefore, to improve marketing, the first step is to improve marketing thinking.
Case sharing
Recently, I saw an article about a B2C women’s shopping platform on an authoritative platform of the new economy (it should be a soft article according to the author’s judgment). This article combines the writing techniques of this article with the author’s articles on e-commerce websites and other websites. Share your ideas on soft article marketing planning and writing.
The article mentioned above should be a typical professional soft article written by an expert. The author first analyzes the current status of the e-commerce market, puts forward the current status and prospects of the female economy, and supports it by citing relevant reports from iResearch Consulting. Although there is soft information at the back, it is because you have already obtained the nutritional value, such as B2C market analysis, female economic analysis, etc. So you should have a certain degree of friendliness towards soft content. So you may read the content behind the soft article and remember the product information disseminated in it. In this way, the purpose of the soft article author is achieved. And because you feel that someone else’s content has nutritional value for the first time, you may continue to follow the author’s articles in the future. This should be the author's writing logic.
Author's opinion
To sum up, the author, a professor at Clayton University, believes that when writing soft articles, the first thing to emphasize is that soft articles must have nutritional value. The author will also put this value throughout my blog - Ejudo Internet Marketing Laboratory ( http://www.ejudo.cn ). In the laboratory, the author believes that "Internet marketing is a game, from planning to "Operation", this does not mean how to play the game, but how to design the game and how to operate the game. It boils down to one point, which is to be user-centered, bring fun to users, and create value for users. In other words, it is “user-centered” online marketing. Interested friends are welcome to communicate. Regarding the view that "value is king" in soft articles, I will share it in detail later. Let’s start with the topic of soft article writing.
Soft article writing topics
Whether it’s soft article marketing, blog marketing, or other types of online marketing, we all need to find a topic to expand on. The author believes that the topic of women and related market fields can be said to be eternal topics. Didn’t you see that throughout the thousands of years of human history, the key words that have been flashing all the time are “money”, “beauty”, “power” and so on. Stories, legends, sayings, and idioms about beauties abound. In fact, the author has previously mentioned issues related to the female market in articles such as "Seven Products Most Suitable for Online Marketing". The specific content can be viewed at EJUDO Internet Marketing Laboratory, cn Sean, and will not be described in detail in this article.
Speaking of which, we have to mention web games, one of the most popular fields this year. Friends who play games or those who have a little knowledge will find that almost every game involves beauty elements in its marketing, such as CHINA The beauty secretary game MM that attracted countless attention on JOY, as well as the Vietnamese game MM that later became very "breasted", it is said that the web game Hula Hoop and the Golden Kingdom of Giants were also involved. Interested netizens can visit Baiguhu (Baidu, Google, Yahoo). This article will not go into details. (to be continued)
The opinions in the article may still be open to discussion, and you are welcome to communicate and make corrections. The Sina blog of Clayton University professor http://blog.sina.com.cn/tangax is temporarily suspended. Friends who are interested in communication can go to my new home - Ejudo Internet Marketing Laboratory www.ejudo.cn to communicate and make bricks. , we apologize for the inconvenience caused to you. You can also contact QQ: 136753535- Q group: Q group: 9993628-E-MAIL: [email protected]