During the preparations for the Spring Festival Gala every year, there is a lot of hype about all kinds of true and false news. The director team will always come out to complain about media hype. The Spring Festival Gala director team, which has a confidentiality agreement with the actors, even has an unwritten rule: they usually "operate" on the ones that are the most hyped.
Who is making the hype? In addition to those who use the Spring Festival Gala as a stepping stone to fame, the Spring Festival Gala director team cannot escape the hype.
Every year, news such as "It is difficult for Zhao Benshan to attend the Spring Festival Gala", "Faye Wong will attend the Spring Festival Gala", "Will Chen Peisi and Zhu Shimao attend the Spring Festival Gala", etc. have almost become a "required course" to refute rumors about the Spring Festival Gala. In this kind of fake news, the Spring Festival Gala director team plays a very ambiguous role.
In 2009, Xiao Shenyang, which was extremely popular and extremely purple, naturally became the signature dish of the Year of the Tiger Spring Festival Gala. When I read newspapers these days, I always read reports about Xiao Shenyang. What is strange is that the news of the day always negates the news of the previous day, making people "have to pay attention". Yesterday, I was definitely going to attend the Spring Festival Gala, but the program was undecided. Today, it was determined that I would not be able to attend the Spring Festival Gala due to physical reasons and no new works. Only one day later, I changed my mind again, instead of performing a sketch, I sang instead. Little Shenyang's program was recently decided, but just after New Year's Day, a reporter from a certain website received instructions from the director's team to publish an article saying "Little Shenyang has joined the Spring Festival Gala crew" to create hype. Also, the statement that "lip-synching" is allowed in this year's Spring Festival Gala was "inadvertently" revealed by an insider from the directing team who took the initiative to call media reporters.
For another example, the news about Faye Wong's comeback this year was originally from the Spring Festival Gala director team. However, after the news was released, the director team and Faye Wong's agent Chen Jiaying "kicking the ball" with each other. For a long time, it was half-truth and half-false, leaving the audience and the media in a constant state of confusion. Guessing stage.
There are also many writers who have begun to write "speculations" and "forward-looking" articles about Faye Wong's comeback. With the help of the Internet and the media, the director team and Faye Wong have achieved a win-win situation in terms of attention.
The censorship of Spring Festival Gala programs has always been kept secret, so the media’s news war often starts from the subsequent gala show. This year's Spring Festival Gala went uncharacteristically and disclosed the review process to the outside world, which directly led to the advancement of the news war schedule and the time for media reporters to be stationed in Beijing at least half a month earlier.
In fact, Qin Xinmin, the chief planner of the Spring Festival Gala directing team who often appears in the news, is a master of publicity and planning. He has been dealing with the media for more than ten years. He also has a more important task - the publicity and planning of the Spring Festival Gala.
Insiders revealed that every planner has a group of familiar media friends, and experts can always choose the right time to release the right material. The Spring Festival Gala is four and a half hours long, and this year it will be extended by half an hour. How to keep the five-hour Spring Festival Gala with a high ratings momentum? It is most important to have the focus of attention in every hour, and publicity and hype are indispensable.
The author is surprised. Of course, the crew of the Year of the Tiger Spring Festival Gala has advertisements and sponsorships and "is not short of money", but we ordinary people watch the Spring Festival Gala just to be safe and happy, so why are we being tortured like this? After being tortured, we ordinary people would be better if we could see The Spring Festival Gala is okay, but the program of the Spring Festival Gala is not as good as every year. Many viewers have given up watching the CCTV Spring Festival Gala. I hope this year’s Spring Festival Gala will not disappoint us. The author believes that CCTV’s Spring Festival Gala should be promoted in an orderly manner and should not be hyped, but good content is the way to go.
Chen Zhongping, deputy administrator of Push It, and member of the expert team of Push It. If you want to see more articles by the author, please search Tianyiyi or Chen Zhongping, or log in to www.czp168.cn. Reprinting is welcome. Please indicate the original author when reprinting.