The development of the website navigation station started with the birth of hao123, and it has now gone through 10 years. I believe that many old netizens are witnesses of the glory of the website navigation station. When people mention the website navigation station, the first thing that people think of is hao123 and 265. The "first time" many old netizens went online may have been dedicated to hao123 or 265. Their homepage is also very likely to have been occupied by these two websites for a while. The glory of these two websites should be the epitome of the development of website navigation stations in the past ten years. Hao123 was once the homepage and essential tool for millions of junior netizens, while 265 also occupied half of the website navigation sites. Later, hao123 was acquired by Baidu, and 265 was acquired by Google, which immediately made the website navigation website popular. It also made the webmasters of the two websites, Li Xingping and Cai Wensheng, both famous and wealthy. The story between Li Xingping and Cai Wensheng also became a part of the webmasters’ free time. A hotly discussed topic, a simple website navigation station. What makes it so popular?
Successful things will always be imitated by a large number of people. The technology of the website navigation station itself is not complicated. You only need a good domain name and a program to build a navigation station. Especially now that 114 has opened up the source code, more and more people will imitate it. The webmaster can easily set up a navigation station. Website navigation stations have sprung up in recent years. But most of them imitate successful navigation sites such as hao123, 265, or 114. Although there are many navigation sites, there is no innovation and no market. There are not many website navigation sites that really make money. More people use It is a navigation station with the nature of playing tickets to guide some traffic to your website. Successful things are easy to imitate, but success is difficult to copy. Hao123 was once described by foreigners as "an ugly and vulgar thing that a fool put together a lot of website links". Robin Li also described it as "it's so simple." You can't go beyond it." Such a simple website has changed the usage habits of many netizens and affected the development pattern of the Internet.
This just shows that a simple idea can change the process of network development, and a simple user demand can start an industry. In a situation where the market is seriously saturated and there are too many similar sites, simply imitating websites and copying ideas will of course fail to capture market share. This is the main reason for the embarrassing situation of today's website navigation sites. Specifically, it can be summarized as the following reasons:
First of all, users' preconceived habits and the initial promotion method of website navigation sites have resulted in the phenomenon that users only recognize these successful navigation sites hao123, 265, and 114. Hao123 was in an environment where junior netizens had little understanding of the Internet, and the Internet cafe business was booming. By bundling Internet cafe browsers with third-party pirated xpIE homepages, hao123 gained huge traffic. The same is true for 265 and 114. 114 relies on the user base of YuLinMuFengXP and bundles the homepage to carve up the market share of the navigation station. When users get used to these website navigation sites, it will be difficult for them to "empathize with others".
Secondly, the website navigation station is not a complicated thing, but the simpler something is, the harder it is to innovate. The page model of hao123 seems to have become the standard in the industry. Webmasters are rushing to imitate it, but there is no innovation. With the development of the Internet, Junior netizens are also upgrading. If they don’t use the famous hao123 and 265, will anyone still use other navigation sites that are modeled after hao123?
Finally, search engines share too much traffic. The popularity of search engines and the development of the Internet have enabled more netizens to learn to use search engines instead of navigation sites. Search engines have gradually replaced the status of navigation stations. Although the market potential of navigation stations is still there, integrating search engines for development is the general trend. This is another important reason why hao123 and 265 were acquired. They also have to rely on search engines in the future. .
The above reasons have caused the current downturn of website navigation stations, but this does not mean that website navigation stations have no future. As long as the website navigation station's operation strategy is adjusted in a timely manner according to Internet trends and dares to innovate, I believe the website navigation station can still achieve a lot. The author believes that only by taking the road of industrialization and personalization can the website navigation station create another myth.
Personalization: Nowadays, website navigation sites are all the same, and most of them imitate websites such as hao123 and 265. These websites actually have many shortcomings, such as poor customizability and lack of interaction with users. Almost all navigation sites have almost the same template and contain almost the same websites. The future route of website navigation stations is to be personalized and customizable. Now most website navigation stations have begun to reform. For example, 6633 website navigation ( http://www.6333.cn/ ) does not use imitation in its page templates. The pages of large sites such as hao123 and 264 have their own unique characteristics. Adding URLs according to your own preferences, arranging them in different ways with text or pictures, and creating your own URL navigation page is also one of the future development trends. The biggest benefit of this is to improve the interactivity with users and capture user needs and habits. Likes and improve website stickiness.
Industrialization: Industry segmentation is a trend on the Internet, and so is website navigation. Just like portals and industry websites, comprehensive website navigation sites like hao123 and 265 are like Sina, NetEase, and Sohu in navigation, occupying the mainstream of the market. It is difficult for latecomers to compete with them, so they began to enter the vertical segmentation of the industry and build industry websites and e-commerce websites. The current website navigation sites have also begun to move in the direction of industrialization. There are broad markets for travel, stocks, dating, shopping, literature and novels... such as 02778 Stock Navigation, a must-have site for the middle class to access the Internet. http://www.02778.com/ ) is a website for the stock industry. It collects information, forecasts, and investment guides for the stock industry to provide convenience for investors. With comprehensive, authoritative, and professional website content, this website It provides convenient website navigation services for millions of investors in China. It not only provides a wonderful and practical stock website directory, but also relieves people from the trouble of remembering complex and cumbersome website domain names. It also carefully collects the top ten stock websites, the top ten fund websites, and the financial website. The top ten websites, the top ten financial management websites and other websites commonly used by netizens cover all the needs of investors and provide convenient financial navigation for netizens. In fact, it is no longer the only pursuit of website navigation stations to include a large number of websites and a wide variety of categories. Industry segmentation will be the mainstream direction of website navigation stations in the future.
Maybe Hao123 is unique and cannot be copied. The myth created in a specific environment and at a special time may not appear again. However, as long as we seize the opportunity of Internet transformation, dare to innovate, and do not be the second best, we can still create new myths.