Speaking of website navigation sites, the first thing people think of are hao123 and 265. Many people may have dedicated their "first time" online to these website sites in their early years. Successful things are easy to imitate, but success is difficult to copy. Hao123 was once described by foreigners as "an ugly and vulgar thing that a fool put together a lot of website links". Robin Li also described it as "it's so simple." You can't go beyond it."
There are many people who covet this piece of cake. At present, the competition for domestic navigation stations is very fierce. Without any breakthrough, the most they can do is play the role of accompanying the prince to study. However, the Internet industry has never lacked dreamers or latecomers. Against the background of the current Internet segmentation trend, especially in recent years, traditional industries have entered the field of e-commerce. Huge industry user groups have rapidly emerged. One is for a specific industry. The industry website navigation station created by Internet users is about to be launched.
For example, the 36 Industry Website Directory, which has recently become popular in the A5 forum, integrates nearly 10,000 leading industry websites in various sub-industries. It is self-evident that its goal is to target the Internet users of these sub-industries. However, there are insurmountable comprehensive navigation sites like hao123 in the past, and powerful industry portals in the latter. What opportunities and development space do industry website navigation sites have?
1. Become an online homepage for industry users
The survey found that there are a large number of Internet users in traditional industries engaged in e-commerce who are more accustomed to accepting recommendations from others and entering the website they want to go to by entering a minimum of keywords or directly clicking with the mouse. We call such users "mouse users" ” or “directory-oriented user”. In their daily work, they visit at least 10 industry-related websites every day. Since the URLs of various industry websites are relatively long and complicated, which are difficult for professional users to remember, the emergence of industry website navigation stations just solves the navigation problem that professional users have to surf the Internet every day. There is no need to search specifically, and useful industries can be found in the industry website directory. website. By becoming the Internet homepage for industry users, the accumulated traffic and high-quality user base will lay the foundation for the next step of finding advertisers.
2. E-commerce is a potential advertiser
Industry segmentation is a trend on the Internet, and so is website navigation. Take a look at what kind of companies are advertising on the hao123 homepage? E-commerce shopping websites such as Dangdang, Joyo, and Vancl Eslite occupy prime advertising spaces on major website sites. And what broad markets are there to be tapped in industry website navigation sites?
Those who visit industry websites are professionals in the industry. They are the "consumers" of services in this industry. If consumers have gathered, sellers will naturally gather as well. Taking the tourism industry as an example, the Tourism Hotel Website Directory contains more than 100 practical scenic spots and hotel websites. These are not only the websites most needed by tourism professionals, but also for those who want to travel, they need to check and book hotels/air tickets. Looking for scenic spots, these needs are the most potential and direct purchasing behavior for e-commerce websites for hotel/scenic spot reservations. In order to obtain more potential consumers, they must be willing to spend money to buy advertisements. Of course, the premise of all this is that your traffic is too high and your popularity is strong enough.
Industry website navigation stations are not a new idea now, but there has never been a relatively successful website. Today's article is also asking for advice. I hope more experts who have research on industry website navigation stations can communicate with each other. I dare not say that we will make a second hao123, but we can still create new myths.
This article comes from 36 Online Industry Website Directory: www.36ol.com , please keep it for reprinting.
The personal space of the author cindyhong. This article only represents the author's views and has nothing to do with the position of the webmaster network.