Search using the keyword shopping navigation. You can search about 5,440,000 related web pages on Baidu. After removing the keywords that appear in various pages, there are currently at least 1,000 shopping navigation websites. Shopping navigation has once again seen the rush and enthusiasm of the post-hao123 era.
The craze for shopping navigation appears mainly for the following reasons:
First, with the popularization of the Internet, e-commerce, especially online shopping, has gradually become a consumption habit of people. The booming development of online shopping has become a realistic soil for the emergence of shopping navigation websites. Although 8848, the big brother of China's e-commerce, has disappeared, Taobao, owned by Jack Ma, has gradually cultivated the online consumption habits of Chinese netizens, and has used Alipay and other means to better solve the trust problem between buyers and sellers, coupled with the private express companies The development and competition have gradually replaced the shortcomings of poor service, high price and slow speed of traditional postal services, and solved the express delivery problem of online shopping. The solution to these problems and the formation of habits have gradually made online shopping a fashion and trend, and it has been continuously passed on and spread. More and more netizens have started shopping online.
Second, the emergence of a large number of online shopping websites, as well as a large number of sellers such as Taobao stores, Paipai stores, Youa stores, etc., not only bring convenience to buyers to choose their own suitable products, but also make buyers confused. Too many choices, just no choices. Due to the influence of their knowledge, discernment, and online shopping experience, many buyers often get lost in the numerous choices and find it difficult to find the products they want. They may also be misled by unscrupulous merchants, bad advertisements, or even go online. Falling for the scammers hiding behind the screen. The realistic needs of netizens for online shopping are the main driving force for shopping navigation.
Third, shopping navigation is technically simple and easy, with a low threshold. The shopping navigation websites that appear now appear on the basis of imitating website navigation. A large number of ready-made website navigation programs have become raw materials for some gold diggers or enthusiasts. Coupled with low web hosting space and domain name fees, some webmasters can even tinker with a shopping navigation website in an afternoon. .
Fourth, the emergence of online advertising forms such as Taobao and advertising alliances has provided a certain degree of reality for the profitability of shopping navigation websites, which to a certain extent inspired the passion for making shopping navigation websites. The Taobao customer system launched by Alimama has improved Taobao's online shopping kingdom to a certain extent and is an important link in Taobao's formation of the online food chain. Stimulated by the RMB, many netizens have joined the army of online promotion and promotion of Taobao products. First, QQ Posting relevant links on blogs, writing promotional articles, and then building your own website are all natural processes.
Although there is a huge network demand, simple operation possibilities and a certain profit model, whether shopping navigation websites have a future depends on those shopping navigation webmasters who are on the road to gold mining after a busy day. This is a question that should be considered calmly and rationally.
First of all, China's Internet market is no longer what it was in the late 1990s, and competition is already fierce. In China in the 1980s, you could make a lot of money by setting up a street stall. The same was true for the Chinese Internet in the 1990s. Websites like hao123, which looked like they had no content and not very beautiful pages, could become the king of traffic. Any website that could persist for two years would be able to achieve scale. Now, the space for the development of personal websites is getting smaller and smaller, and development is becoming more and more difficult. When the target market is certain, if everyone wants to occupy a place, they must use their own resources, wisdom, strategies, etc. to seize resources. Shopping navigation websites currently have no websites with venture capital and other backgrounds, and some traditional large websites have not intervened. However, due to the low technical threshold, the website is not very sticky and its competitiveness is not strong.
Secondly, the demand for online shopping navigation has yet to be developed. Although many netizens have online consumption needs and also need an online shopping navigation, judging from the number of keyword searches on Baidu and other search engines, online shopping navigation is still a new thing for netizens, and they hardly know it yet There is a website called online shopping navigation. In Baidu, the average number of keyword searches for shopping navigation is about 100 times a day, while some shopping navigation websites that rank higher in Baidu have less than 10,000 traffic a day. This shows that the development of online shopping navigation still needs a process.
Finally, there is the issue of trust in shopping navigation websites. Netizens are generally very cautious about online shopping, and the same is true for general shopping navigation websites. They are afraid of being deceived, afraid of not having service guarantee, and worried about buying something that is not cost-effective. They have almost no worries about Taobao. The difficulty lies in selection. They may have more concerns about shopping navigation. In particular, some shopping navigation websites are shoddy and profit-oriented. The entire website is almost entirely filled with advertisements, either overt or covert. How can this reassure netizens? How can they make netizens trust these navigation websites? It is also not conducive to The development of the entire shopping navigation website industry.
Having said so much, what’s the conclusion?
1. Where there is demand, there is a future. With an attitude of serving netizens, starting from the needs of netizens, and persisting in doing so, there will definitely be a bright future.
2. Competitiveness depends on word of mouth. Shopping navigation is not very competitive, and the website is highly replicable. Although there are many shopping navigation websites now, there is no standout situation. Whichever shopping website can form a reputation among netizens first will win.
3. There is still a process of development. Netizens still have insufficient understanding of shopping navigation, and the consumption habit of shopping through shopping navigation has not yet been formed. Most netizens only make purchases on major shopping sites that they often visit. There is still a process for them to discover the benefits of shopping navigation. This is a process of cultivation, accumulation, and persistence.
4. Please give up those shoddy and profit-seeking websites as soon as possible. It may not sound nice, but now is no longer the time when you can dig for gold with a sieve. If you want to do it, do it seriously. No one can succeed casually.
(Note: This article is original from the Nine Years Shopping Navigation www.jntong.com. Reprinting is welcome, but please indicate the source)