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In Chen Tianqiao's conception, Shanda Chinese should be a star business, that is, one with high growth potential and high profitability. However, after several years of development, although Shanda Chinese's market share has repeatedly increased, its profitability is not enough to become a business. The scale of the game.
That’s why Shanda has taken action one after another, trying to build a full-service system covering film, television, video, radio and television cooperation, etc., from content to channels. The investment is no less than Shanda’s box plan back then. Shanda’s appetite is huge. In fact, “Disney” It's just a slogan of Shanda. If possible, Shanda even wants to surpass Disney.
But Shanda Chinese did not show enough advantages. As Han Han said, Shanda Chinese's super writers can earn 2 million from online writing, which may cost tens of millions or even hundreds of millions of words; while Han Han only needs to write ten Just 10,000 and 200,000.
This may not only be a gap between authors, but also a gap between the digital publishing industry and the traditional publishing industry. Shanda Chinese posted two news on the Qidian homepage, one is that a group of authors oppose piracy, and the other is preparing to sue Baidu for supporting piracy—— If you don't look carefully, you will think that these authors have also joined Shanda Chinese in launching a lawsuit against Baidu!
Lu Jinbo expressed his views on Shanda’s Chinese style in his blog:
The following is the quoted content:
When asked by the media about Shanda Literature’s lawsuit against Baidu, I replied:
1. Firmly oppose any form of piracy on any medium
2. Shanda used a powerful but "chicken thief" trick. This was originally a competition between the two companies, but Sheng, together with relevant institutions, invited writers, critics and celebrities to publish the news that "Baidu is about to be sued" in the name of a "symposium". In this way, the participants became "our side" "Witness", before going to court, first put the other party in a moral death - Shanda successfully represented "original copyright", while Baidu represented piracy. It seems that using "morality" to win over "friends" and order the "media" to kill "commercial enemies" is a trick that engineers cannot beat as well as intellectuals.
3. I hope this lawsuit will be fought. If these five works win, they can continue to copy them and sue different works to earn millions every day until they destroy Baidu’s business model. If Baidu wins, they can countersue for infringement of goodwill and claim 100 million. The fun is yet to come.
From my personal point of view, Shanda Chinese locked up Baidu and sued Google at the beginning of the year, and abandoned Google and sued Baidu at the end of the year. In fact, it was a gesture made by Shanda. It may not be accurate, but it should be more gestures than actions.
There is a love-hate relationship between Shanda Chinese and search engines, but Shanda Chinese cannot do without Baidu - Shanda Chinese cannot announce a ban on Baidu like Taobao, so it can only use litigation to hype it up - some insiders said on the grapevine Shanda Chinese wants to reach a certain level of agreement with Baidu in order to maximize its profits - it's the end of the year, and it's time to take stock. Someone should take the blame. Since they don't want to betray their brothers, they have no choice but to ask Baidu to take the blame -
The Banyan Tree, launched in conjunction with the trend, also carries the same mission - in addition to nostalgia and appeal, compared with the acquired Qidian Hongxiu Jinjiang and many publishing organizations, the Banyan Tree is essentially a brand new platform, enough for Shanda Chinese to re-brand it Packing in a lot of stuff that couldn't fit in the starting point.
Shanda uses capital as a weapon to join forces vertically and horizontally in an attempt to achieve hegemony in Internet entertainment.
But is the law of industry development universally applicable to capital? Shanda didn't find the real answer.
Therefore, it is not surprising that there is a move to sue Baidu.
The solution to purging fire is nothing more than nourishing yin, clearing away heat and purging fire, detoxifying and reducing swelling.
Nourishing Yin: It means strengthening the cultivation of internal strength. Whether it is a game or Shanda Chinese, we need to put more effort into the user experience so that more people can come and be willing to spend money to support it.
Clear away heat and purge fire: Movies and TV or video websites, in fact, from an industry perspective, they are more about earning a good reputation. Cash income cannot keep up with online games, so Shanda needs to lower its expectations for movies and TV - and Hunan Cooperation with radio and television is a good thing, but as can be seen from Tianyu’s conflict-ridden operations, Tianyu may not necessarily be a good partner. Shanda needs to be clear-headed enough to maintain awareness——
Detoxify and reduce swelling: For many fringe businesses, which even look promising, but cannot clearly see the future business, there is no need to compete for land, they should be cut down quickly, and key businesses should be supported with focus, which is the best strategy.
It's not scary to get angry; what's scary is that when you get angry, you still think about how to make up for it, and it's really ruined. (This article is abridged, author: Zhao Yong)