Tencent Technology News (Rakuten) reported on September 20 that after Shanda Literature called on search engines to crack down on online literature piracy and infringement, Baidu responded today. Recently, when netizens search for popular online novels such as "The Unparalleled World" and "Tomb Raiders" on Baidu, the first search results are genuine reading links provided by the copyright owners of these novels.
It is understood that this is the first batch of nearly 100 genuine novels that Qidian.com has entered into the Baidu data open platform. Next, more copyrighted novels from more websites will appear in the most prominent positions in search results through the Baidu data open platform.
Recently, hundreds of writers under Shanda Literature issued a joint statement calling on search engines to actively protect the legitimate rights and interests of copyright owners, and Baidu also responded. Baidu said that the great richness of Internet content is inseparable from the intellectual achievements of many copyright holders. Baidu firmly supports the online publishing industry's efforts to protect property rights and combat piracy.
Baidu also stated that copyright management and protection in the Internet era is an arduous and long-term task, and will also face many new phenomena and problems. "Baidu will continue to increase its efforts to combat piracy, promote the authenticity of the Internet, and work with industry partners to build a green and healthy Internet copyright environment."
It is reported that in addition to Baidu, 360 and Sogou have also responded previously. 360 promised to give priority to Shanda Literature’s genuine content in search results in 360’s comprehensive search and reduce the weight of infringing websites in search engines. Sogou said that early this year Sogou Make sure that genuine copies are ranked first in relevant search results, display genuine copies with pictures and texts, and add the "genuine" logo in a conspicuous position.