According to statistics, China now has more than 300 million Internet users. What is this concept? Although this number is only a fraction of 1.3 billion, it means nearly a quarter. Yangzhou has a population of approximately 4.6 million, one quarter of which is close to 1 million Internet users. If Yangzhou’s ratio is higher than the national average, there may be even more. And that's just local. What about netizens from other places? How many netizens have various connections with Yangzhou or hope to contact and learn about Yangzhou through the Internet? It is impossible to count. How many registered members are there on the forum now? 800 people (as of December 20, 2009). Except for malicious registrations and repeated registrations, this is not a number to be proud of after being squeezed.
(1) About the forum name and domain name
1. Forum name: Famous City Yangzhou Forum
2. Forum slogan: Create a model of famous city people’s culture and lead Yangcheng’s quality life
3. Forum domain name explanation: www.mcyz001.com domain name is simple and easy to remember!
(2) About the positioning of the forum
Mission: To create a model of Yangcheng people’s culture and lead Yangcheng’s quality life
1. Negation of the original positioning
Throughout the Internet, most popular forums focus on leisure. Such as Tianya, NetEase Forum, Maopu, etc. Taking the leisure path is the only way for a website (community) to develop. Because netizens surfing the Internet (or coming to the community) itself is leisure. Most of the sections currently set up by the Qiandao Lake Forum belong to the leisure category, such as: Networking the World, Pingu Zone, etc. Leisure sectors are everywhere in Yangzhou forums. However, after many considerations by the administrator, combined with the people's sentiments in Yangzhou, we came to the following conclusion: the famous city Yangzhou Forum is different from other places. Other cities have leisure conditions and traditions, like Xiamen and Hefei. Yangzhou is different. Yangzhou is a city with leisure conditions and atmosphere - even though the short-sighted leaders are deliberately cultivating citizens to have a leisurely lifestyle. On the contrary, Yangzhou is more calm, heavy, even a little depressing and a little sad. Therefore, the overall positioning of the Famous City Yangzhou Forum is somewhat misaligned with the history and culture of Yangzhou, and the temperament and lifestyle of Yangzhou people. Mingcheng Yangzhou Forum (mcyz001.com) needs to change its original positioning, and change is imminent.
2. New positioning of Famous City Yangzhou Forum
As a tourist city, Yangzhou seems to be very leisurely. But we have to keep our eyes peeled. Those who come to Yangzhou for leisure are basically not Yangzhou locals. Our forum is not the main target of serving them! Most Yangzhou locals are on the road to well-off life. If the forum wants to develop, it must start from the fundamentals. We should carefully study the characteristics of Yangzhou, its history and culture, and the temperament and lifestyle of Yangzhou people. On this basis, determine the positioning and development direction of the forum, so that the path can become wider and wider.
Real development does not rely on standing on the street to gain popularity, but requires careful cultivation of popularity. The popularity you attract is the real popularity, the popularity you attract is not real popularity - the new pictures come, you get tired of playing with them, you get bored every now and then, and you leave if things don't go your way. What is real popularity? It doesn’t mean that there are too many people booing and arguing, but that it is popular, but the cohesion, appeal, and influence of the forum.
Caring about one's own city is the biggest "popularity source" for city forums. Most netizens in the same city go online to get attention. With the general attention of the public, why worry about popularity? Isn’t this more majestic than a small circle of cars, balls, and monsters? - Of course, not at all. I despise small circles. Life also includes tastes and hobbies. The existence of small circles is necessary and necessary. I mean, on this basis, the forum still lacks a majestic atmosphere.
If online media does not pay attention to reality, is not close to society, and does not serve society from a higher level, the significance of its existence will be greatly reduced.
To sum up, the Famous City Yangzhou Forum has finally determined its positioning: paying attention to the lifestyle of Yangzhou people, building a Yangzhou regional cultural brand, and carrying forward the majestic Chun'an spirit!
(3) Forum development plan
1. Face reality and break through bottlenecks
It should not be difficult for attentive Yangzhou people to find that the people of Yangzhou are the most hardworking. One of the side effects of hard work is that you rarely spend time online. Faced with this fact, we need to take certain measures: A. Students from Yangzhou studying abroad will be the starting point to develop the first batch of members of the forum, with an expected number of 1,000 people. B. Organize activities together with local schools in Yangzhou, with an estimated number of 1,000 people. C. Cooperate with local self-employed households in Yangzhou to place free advertisements to generate word-of-mouth effects. This number is estimated to be 300 people. D. Appropriately open up some Yangzhou migrant workers, numbering around 500. In this way, the number of members of the forum is expected to exceed 3,000.
2. Plan appropriately and modify section settings in a timely manner
After a period of investigation, the choice of certain sectors will be determined. When you give up, give up.
3. Cultivate forum popularity circle
The focus on local forums is undoubtedly because everyone comes from the same place and has a common language and purpose. Another biggest feature of local forums is that they are easy to conduct offline activities. Therefore, the forum decided to hold activities from time to time, such as visiting Slender West Lake, visiting Phoenix Island, singing, gatherings, etc. Online organization, offline activities. The activity should gain tourism influence and brand power, and let everyone in Yangzhou see it. This is an activity organized by the Mingcheng Yangzhou Forum, so that fellow villagers will know that there is a forum in Yangzhou called the Mingcheng Yangzhou Forum, and its domain name is: www. mcyz001.com allows fellow villagers to remember to enter our website address in the browser when they turn on their computers when they return home. Create a word-of-mouth effect.
4. Charge advertising fees appropriately
When the number of registered members of the forum reaches 1,000, we will accept some advertisements and charge a certain fee. This fee is fully disclosed and used to pay administrators' salaries and carry out offline activities.