Because enterprises don't understand it, they often don't choose some good programs, so there are a lot more... I have looked at some enterprise websites recently and basically have the following problems.
1. Duplicate titles and content in search results: Titles are generally not well defined and optimized, and most titles are repeated.
2. Keyword overlay: You did not define keywords based on your company or website theme, but just joined in the fun of popular keywords. As a result, you got nothing, and even your own brand or company name was not ranked first.
3. Description is dead: Some websites know to add description (description information in meta), but like keywords, they don’t know how to add it. Often in OnePlus, every page has this description, and the effect is counterproductive. The description is the page description, which is a brief introduction to the content of the current page, rather than repeating a company introduction or others.
4. Backlinks: I don’t know how to handle this better. I rarely find similar websites to carry out some active linking activities; I rely heavily on some so-called promotions. What this kind of promotion likes to do is to put your company’s website address. Put it in the group sending tool, send it to various blogs or forums, and then be deleted by the relevant administrator. This type of link, even if left, will have a low weight (not the home page) and will offend people (why is this company like this?)
5. Pictures and flash: I think pictures and flash are good-looking, so I will use them more extensively, especially flash. In fact, using flash on menus is not good for inclusion, because search engines will not access links in flash. As for pictures, some website builders turn some links into pictures for convenience or simplicity, which will also cause poor inclusion. Currently, flash is generally only used for video or image advertising display.
6. Ignoring domain names without www: I have encountered several corporate websites that do not have top-level domain names without www. For example, 135wg.com without WWW is not bound and does not do 301 redirection. It makes it inaccessible.
7. Only know the keyword promotion of Baidu and Google: In fact, there are many ways to promote the website, and it is not necessary to fall into the bottomless pit of keyword promotion. A company told me that once the keywords are stopped, the website ranking will drop; and the keywords feel like a bottomless pit... This is not surprising, because the foundation is not laid well, and once the hormone of money is lost, the effect will disappear. Almost exhausted.