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WordPress is the most used blogging program in the world. Thousands of people now choose WordPress to build their own independent blogs every day. In this network environment, how can we make our blog more in line with the search engine's appetite? In the next article, I will share how to quickly perform search engine optimization on WordPress to make your website more search engine friendly. If you already know some techniques and use them, then the following techniques can serve as a reference for you, or a free review.
Before doing SEO (search-induced optimization), let’s make one thing clear: “If you want your blog to get the best or better search engine optimization effect, then please keep a calm heart and use perseverance. Be patient and do this technical job full of hope and happiness."
1. Turn on privacy options. When installing the blog, you will be reminded to turn on the privacy option. If it is not turned on, please turn it on in the background "Settings - Privacy", because then the blog can be visible to anyone, including search engines (such as Google, Baidu, Bing, etc.).
2. Title optimization. After the installation is complete, enter the blog management background, select Options -> General, and fill in your blog title and blog subtitle. A good title will bring you more traffic, so be sure to consider it carefully when choosing. Try not to change the title of your blog in the future. Your subtitle should be a summary of what you use your blog to do.
3. Optimize update service notification (Ping). Still in Options, select the next option called Writing. At the bottom of the page you will see the address bar for the update service. Here you can enter a number of update servers, one address per line. They are some websites that receive updates from your blog. When you publish a new article, WordPress will automatically Piing the following addresses to notify these websites that your blog has been updated. This step can make your blog more social, and at the same time, these update servers can also bring traffic to your blog.
4. Optimize blog URL. Search engines have a special liking for static websites, so if your URL ends with characters such as php/asp/jsp, search engines will think it is ugly and will not want to associate with it for a long time. And those ending with html/htm will be visited frequently by search engines because they are beautiful women. If it is an apache service environment, directly select "Custom Structure" in the background "Settings-Fixed Links" and then fill in /archives/%post_id%.html. This will become a beauty, and search engines will often visit it. If it is built in Windows environment, please change the 404 page and it will be done (please check http://www.wei369.com/archives/346.html for specific operation methods).
5. Robots optimization. I won’t repeat it here because various usages have been discussed at http://www.wei369.com/archives/293.html .
6. Optimization of theme navigation. To make your theme more search engine friendly, enter the website backend and select "Presentation - Theme Editor". Open the header.php file for editing, then
Replace the content represented by "&" in <title> & </title> with the following code:
The following is the quoted content:
<?php if (is_home () ) { bloginfo('name'); } elseif ( is_category() ) { single_cat_title();
echo ” – “; bloginfo('name'); } elseif (is_single() || is_page() ) { single_post_title(); }
elseif (is_search() ) { bloginfo('name'); echo "search results:"; echo
wp_specialchars($s); } else { wp_title(”,true); } ?>
The above methods are purely hand-made, and there is no optimization plug-in installed, because in the next issue, I will share some experience of using plug-ins on my blog, and how to use plug-ins to achieve the icing on the cake.