Today I saw an article about Alipay: Alipay: Run all the way through the test. It elaborates on Alipay’s current achievements and current and upcoming development situations. It can be said that Alipay in 2009 has reached its highest point in history since its birth, and it is also a turning point in destiny that determines its future prospects. Alipay ended 2009 with its daily transaction volume exceeding RMB 1.2 billion. As the largest third-party payment platform in China, Alipay is planning a more ambitious development blueprint in 2010. Alipay's achievements in the past five years have been achieved as domestic traditional financial services have gradually moved towards Internet services and relied on the continuous development of e-commerce online shopping. It has developed from a Taobao internal department that solves transaction credit problems to a subsidiary of Alibaba today. At its base are hundreds of thousands of Taobao sellers, 460,000 external merchants, more than 200 million registered users, as well as airlines, tourism, public The unlimited market brought by seven major application fields such as business payment. "The daily transaction volume will exceed 2 billion within this year." Alipay President Shao Xiaofeng said. Yes, the development of a company is like a salmon swimming bravely upstream in a stream. Only by advancing bravely in the rapids, working hard and persevering without giving up, can it reach its destination and reproduce and pass on. If you don't advance, you will retreat. This is a truth that Alipay understands very well, especially as the earliest gold digger of third-party payment platforms. The shopping mall is like a battlefield. Only by constantly climbing to new heights, meeting challenges, catching up, and surpassing competitors can we survive in the "rain of bullets" of third-party payment.
From this, the author thought of the webmaster transaction of A5 Webmaster Network ( http://bbs.admin5.com/ ), which has many similarities with Alipay. Alipay is the leader in third-party payment platforms, and A5’s intermediary transactions are also the largest trading platform in the personal webmaster industry. The transaction volume at the end of a day is hundreds, and the transaction amount reaches 3 million a year. Although it does not have astronomical figures like Alipay, it is already a leader in the field of webmaster transactions. More than 90% of the webmaster's transactions are conducted on the A5 trading forum. The webmaster circle has also formed a subconscious agreement to find an A5 intermediary for transactions. Domain name buying and selling, website selling, program source code trading, website building task trading, online earning trading... The A5 trading forum undertakes almost all transactions involved by webmasters. Webmasters who need to trade or seek transactions can post information in the forum trading area. When both parties intend to trade, A5 acts as an intermediary to ensure the safety and reliability of the transaction. The profit model is to charge an intermediary fee that is not too high. Even though it is only 2%, the little money adds up to a lot. It can be said that information and transactions are the two core services A5 provides to webmasters. One is to act as a third-party payment platform for fund circulation, and the other is to use a third-party payment platform as a tool to provide intermediary guarantees. Both Alipay and A5 Webmaster Trading Forum have built a credit bridge for users, and have therefore made profits, becoming zero-stop in their respective industries. Head sheep. Nowadays, A5 webmaster trading is facing a situation that is quite similar to Alipay in its development. This is also a problem faced by the entire webmaster trading.
Policy concerns pose hidden dangers to development. The huge transaction volume puts Alipay under a policy ceiling that may come unexpectedly at any time, so much so that Alibaba founder Jack Ma proactively stated in May 2009: "Alipay can contribute to the country at any time." Financial supervision The unclear policy gives Alipay a posture of giving way to the third-party payment "national team" and the awareness to become part of the national financial system at any time. What Webmaster Exchange has to face is an unprecedented network rectification movement, because the object of the transaction is individual webmasters, personal registration of CN domain names is restricted, it is difficult to apply for website operating licenses and registrations, and the scope of website content has narrowed. , have brought a strong impact to individual webmasters. A group of webmasters have already fallen first. In the wave of crackdowns on Internet pornography, more webmasters will be unable to hold on and fall. The webmaster suffered heavy losses, which means that related transactions will also decrease. If one day, the individual webmaster ceases to exist, then the webmaster transactions will also disappear, and A5's intermediary transactions will also be in trouble looking for the market.
Extracting more business and improving competitiveness are things that both Alipay and webmaster transactions must do. Alipay faces hundreds of thousands of Taobao sellers, 460,000 external merchants, more than 200 million registered users, and seven major application areas such as aviation and travel, and public utility payment. Moreover, in every city where we conduct business, we need to negotiate individually with local water supply, power supply, gas supply, Internet access, phone bill and other departments, and cooperate with the transformation of the IT systems of these departments. While relying on Taobao to consolidate its position, Alipay continues to expand its business scope. Online ticket booking and online game virtual item industries are Alipay's weak links. Alipay is planning to show its talents in areas it is not good at and enhance the website's comprehensive adaptability. Webmaster transactions and policies that are closely related to the development of individual webmasters will have to face the hidden dangers ahead. Webmasters are transforming, and webmaster transactions must also flexibly change their market positioning. In the future, personal webmasters will transform more into industry websites and e-commerce websites, without relying on search engines. Webmaster trading will also develop in a more high-end direction. In addition to providing webmasters with better service guarantees and ensuring transaction security, webmaster trading businesses like A5 must learn to guide webmasters to transform into products and services, and become bigger and bigger. Strong, the webmaster survives, and the webmaster's trading business will also make profits. The most important thing is to dig deep into the market and dig out all the transactions that the individual webmaster may be involved in. Relying on Taobao's huge user base, Alipay is constantly expanding its business areas, and webmasters must also learn to expand their business areas as much as possible.
Alipay has become so big that it has monopolized most of the third-party payment business. It will still face huge competitive pressure. Relying on the traditional financial industry, the "national team" represented by ChinaPay is threatening Alipay's competitive position in various fields. In addition, Tencent's Tenpay is also the leader in air ticket booking and game virtual items industry. In the face of competition, only by overcoming difficulties can we avoid being caught up. The announcement that it will overtake ChinaPay within two years also arouses high expectations. The same is true for webmaster transactions. In addition to A5, there are many website forums in the personal webmaster world that undertake transaction business, such as Laggard and China Webmaster Forum. The transactions are also doing well. This market has great potential and greater competition. In order to stand out, in addition to digging deep into the business, you must also focus on excellence, concentrate on one point, promote the brand, spread the word of mouth, "squeeze out" the market value of webmaster transactions, and attract more webmasters to trade. .
In short, the market for webmaster trading is still very broad. Although there are policy concerns, the prosperity of the Internet has both advantages and disadvantages. After the reshuffle, a more standardized and high-end market will emerge, whether it is A5 webmaster trading or other websites. , relying on industry advantages and striving to develop, the opportunities far outweigh the risks.