Website planning is a systematic project. Although most domestic companies and major Internet companies have not yet placed website planning in an important position. However, the importance of website planning is undeniable. At present, there are not many professional website planners in China. Some are converted from website designers, some are converted from Internet marketers, and some are converted from Internet industry analysts. Came here. In general, website planners need to master more knowledge and look at problems from a far-sighted perspective. Especially for companies engaged in the Internet industry, website planning work is more important because it involves more strategic research on the website. and development direction. Relatively speaking, corporate websites require relatively less knowledge from planners to grasp the Internet economy.
Sun Tzu's Art of War says: "If there is no battle but the temple is considered the winner, it should be counted as more; if there is no battle but the temple is not the winner, then it should be counted as less. If more is the victory, if less is the defeat, what is more, if nothing is the case? I think this way. After all, the winner will be decided." Therefore, planning plays a key role in the production and even future development of a website. . So, do you want to be an excellent website planner? Generally speaking, the knowledge required for website planning includes the following points:
1. Good copywriting skills
No matter how good the idea is, no matter how novel the viewpoint is, it would be a pity if it cannot be expressed well in words. . Copywriting ability is the most basic quality requirement for a planner. So we must strengthen training in this area.
2. Familiar with the Internet economy
Whether it is a corporate website or a professional Internet company, it is necessary to have a certain grasp of the Internet economy to a certain extent. Maybe corporate websites have slightly lower requirements in this regard. . But if you are engaged in a pure Internet enterprise, such as WEB2.0 website, online media, wireless value-added, etc. Then we must deeply understand the connotation of the Internet economy. . . Because of the particularity of the Internet economy, the introduction of any new technology or even new concepts can lead to a volcanic eruption effect. A number of excellent websites can be established, and a large number of websites can also be destroyed. Therefore, as a bubbly person, People and planners must be cautious, because the establishment of strategic direction and even the discussion of profit models are based on a deep grasp of the Internet economy. . . If you don’t understand this, then the website you plan will be formal but fleshless, without any challenge or development potential.
3. Have good analytical skills and logical thinking skills
In website planning, we can use the five "W" to comprehensively think about the website, website function positioning, profit model analysis, and website purpose positioning. Although it is a very subjective thing, invisible and intangible, it is indeed all follow-up work. An important reference basis, and for website function positioning, profit model analysis, and website purpose positioning, it is necessary to analyze the market economy of the same industry, including the entire industry market analysis, competitor analysis, and the company's own SWOT analysis. Grasp the development direction of the enterprise and the positioning of the entire website from a macro perspective. The analysis of website functions and development direction needs to be based on objective data and integrated with the grasp of the Internet economy. The survey includes the age, behavioral characteristics, education level, etc. of website users. These require strong analytical skills and logical thinking skills.
4. Have a certain foundation in art
The grasp of website columns and overall website style, the combination of website VI design and corporate CI design all require website planning to have a certain art foundation, which also facilitates communication with artists.
5. Have a certain foundation in programming
It is not required to know a lot about the specific details of website programming...but you still need to know the basic things...This will help you communicate with the technical department. At the same time, you also need to know some programming knowledge for some functional requirements of the website. ...For example, the basic HTML language.asp.asp.net at least knows its working principle and basic knowledge...W3C standards...XML.ajax, etc.. For example... If you are familiar with XML+CSS If you don't know at all... then you will definitely not suggest that the technical department design according to WC3 standards during website planning... If you don't understand AJAX... you don't know that using AJAX in some places can achieve your goals Required humanized design...if you don't know about XML RSS. You wouldn't know that you need to provide RSS FEED on the website for everyone to aggregate...
6. Have knowledge of Internet marketing
I think everyone knows the importance of website marketing to a website...especially the importance of website promotion to a website. Website promotion is not needed after the website is created. Website promotion should run through the entire process of website development. ..So it needs to be taken into consideration in the planning stage..For example, whether the functions of the website need to be more user-friendly. The design and production of the website is more conducive to online sales. During the website production process, attention should be paid to the optimization of the web page and the optimization of the website structure. And key distribution, etc... The humanized design of the website is an invisible marketing plan, and of course it is also very important.