Yesterday, a webmaster of a maternal and infant community asked me how to promote a maternal and infant website. He said that his company has been running this website for several years and has invested millions of dollars, but the ALEXA ranking has never been among the 100,000. Popularity has been tepid. I checked their website’s ALEXA ranking yesterday, and it was still hovering around 15W.
Seeing the experience of this website reminds me of a mother and baby community run by a good friend. These two websites are basically the same type of website. This good friend of mine is a relatively well-known promotion and operation expert in the industry. Not long ago, he also started a mother and baby community, and I occasionally follow it. Yesterday I took a look again and found that his website is already very well done. His website was launched only one month before my go9go, and it took a total of 7 months. Now the ALEXA comprehensive ranking is within 50,000, and the daily number of posts is more than 5,000. I learned from my friend that the current number of IP addresses in the community is about 100,000 per day, and of course a small part of it is spam traffic from search engines. But to be able to achieve such results for a maternal and child website in 7 months is already very impressive.
I also have a general understanding of the promotion methods of these two websites. The promotion methods used by my friend are actually useful for other websites. It’s just that because of my friend’s many years of experience in promotion and operation, he has done a more extreme and thorough job in the details of some promotion methods, so the final effect he achieved is different. For example, both websites have established some maternal and infant QQ groups to attract community members, but the maternal and infant community that has been established for several years now only has a few maternal and infant QQ groups, and few people talk in them. As for my friend's maternal and infant community, dozens of maternal and infant groups have been established in 7 months, and the number of people in each group is basically full. The most important thing is that my friend did not spend a penny to promote this website. The only expense was the cost of a few personnel in the company. Another website has invested millions of dollars in the past few years. The same website is built by different people, but the effect is so different. Maybe this is the gap between professionals and non-professionals. Because it involves the privacy of other websites, I will not specifically mention which website it is in today’s case.
The go9go link platform is also a living case. I know that several link platforms in the industry spend money to place advertisements on some well-known webmaster websites, but the results are not very good. go9go has been established for 6 months now. I didn’t spend a penny on promotion. Instead, I already had advertising revenue when the website was established 2 months ago. At this time, similar websites are still spending money to advertise on other websites. Now go9go is recognized as the largest friendly link platform in the industry. Thousands of people update link information on go9go every day, and ALEXA ranks around 7,000.
I was deeply touched by the case of the maternal and infant community. Professional operation and promotion personnel are very helpful to the development of the website, which illustrates the importance of talents. How much money can be saved if a website has good promotion and operation talents to join in its early stages of business. However, there are often startup websites, but good talents are hard to find. Recently, another good friend of mine, Jiang Likun, a well-known promotion operator in the industry, recently resigned from his previous company and is choosing a new company. Companies interested in Jiang Likun can contact him directly. For details, please see this post: http://www.muchangqing.com/Blog/post/16.html
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