Website operation is a job that is neither mysterious nor challenging. Everyone’s experience and nature are different, and each website will have its own unique operation method. Let’s use it together today.
Use understanding thinking to analyze the individual webmaster's operational perspective and the company's operational perspective. Whether it is an individual webmaster or a company employee, they should have such abilities in such a sacred job position. So today let us understand what skills are needed to operate a website, and how to apply these skills.
Someone once jokingly said: The ability of a "personal webmaster" is equivalent to a small CEO. This makes these small websites happy. In my understanding, the reason why webmasters are so profound is This is because "individual webmasters" all have all-round abilities. The establishment of a website requires a variety of specific abilities. In the early stage, website development requires planning, domain name, and space preparation, and in the later stage, it includes promotion, marketing, and operation and maintenance. Waiting for work, however, this series of work needs to be completed by one person or a team, so the workload is quite large. If you do not have the ability to be versatile, every link can take half a day. This kind of ability is exactly what a CEO needs. He must understand and even be familiar with every link. Some people may ask, if the "personal webmaster" is so capable, why not become a CEO? Of course, the "personal webmaster" is grassroots after all, and has not received any professional training, and his abilities are very different from those of a CEO. .
"Personal webmaster" is very hard, why do you say this? Then let's take a look at how a "personal webmaster" operates a website. When building a website, most people just find a CMS or BBS program and start copying it without planning or careful consideration. After the website is established, they start adding content. There are many ways to add content, some If I really want to make a good website, I start to find relevant articles or write original articles. It is really hard work to build such a personal website, and the quality of the website is also very high. This is due to the hard work of the webmaster.
After everything took shape, I started to promote it and leave traces everywhere. Wherever I wrote down the content, there were traces of myself. I started to stick to my dreams every day, always thinking that one day I could grow into a towering giant.
Tree. This is a type of site that is relatively good, and some of them are the so-called webmasters who create garbage sites. There are many people like this. To summarize the behavior of the "personal webmaster", I use charts to show it. This way you can see more clearly and intuitively.
No matter what good program "personal websites" use, they all need basic HTML capabilities, as well as design capabilities. Some people say that I can't design, and I don't know HTML to make a website. No, a good website Leaders need to have certain basic abilities, and their awareness of copyright will become stronger and stronger in the future. One day when copyright is strong enough, they will have to return to the starting point.
Promotion is also broad and profound. Promotion and marketing are actually two different concepts. Marketing is a higher level than promotion. So I won’t talk too much about promotion today. There are too many promotion articles. The most important thing is who can do it to the extreme.
Website profitability, when a website has accumulated original traffic, it will take more time to consider the issue of profitability. Generally, there are no rankings for profitability, such as alliances, adsense, Baidu promotion, etc. Maybe good planning websites have thought of more methods before, but what I talk about here are the most common profit models.
What I am saying is that if there is a problem with execution, good websites and good ideas will be in vain. I think "personal webmasters" including me should think more about execution. Really The real challenge lies here. Whoever has strong execution ability will be the winner.
After we briefly reviewed some operational skills of "personal webmasters", the next step is to explain the functions of the company's "operation officer", which is more specific and professional about the company's operations. Why do we talk about it this way? If you think about it, you are working in a company. Most of your work is related to your own living expenses and indicators. First of all, your ability to hold an operational position is definitely no problem. Secondly, the entire website is closely related to the company, and you are closely related to the website. You cannot just because It's serious if you destroy a website by yourself. In short, the operations officer is important to the company's website.
We also use diagrams to look at such problems so that we can understand them better.
Before seeing every successful website, there will be a very beautiful planning plan. A website without a plan will not be successful. According to my understanding, the entire planning ability needs to have the following points:
Good copywriting skills
Good analytical and logical thinking skills
Ability to grasp the overall situation
Website building basics
Internet marketing knowledge
There are several points that everyone may be familiar with, but the only thing missing is actual combat. With too little practical experience, it is impossible to accurately grasp local planning.
Website operation requires the responsibility of the entire team. This is the minimum quality of the operation officers. When the team is moving, it needs to have website operation indicators, which includes the completion of the day's tasks on the same day. For these indicators, you can refer to one of my articles "Website Promote some indicators.” These can all become part of the indicators for website operation. Of course, the indicators will be different for each different company nature.
If you are a good operations officer, you need not only good execution, but also communication skills. Teamwork is far more powerful than one person's operation. This ultimately depends on the communication skills of the operations officers. Each team member has different abilities. We must be good at discovering everyone's strengths and summarizing the work needs that suit each person. This is work that needs to be done over a long period of time.
In summary, the ability of a company operating officer is to focus on operations, while the work that an individual webmaster is exposed to is more complicated. The difference between the two is focus. One person's energy is always limited. This principle should be understood by everyone. I have heard it a lot, but the advantage of a personal webmaster is that he can better grasp the overall development, and the grasp of each link can be better reflected, because it is much better to control it by one person than by leaving it to other people.
Finally, everyone has their own advantages. Operations need to understand and understand what this link is. It is beneficial for operators who have experienced actual combat. This benefit is considerable, and the skills to master it are also easy to acquire. There are many, and every link on the website has its own challenges, and operations are based on such a threshold. I believe that people who can climb the pyramid are not good people.
－Early (Zhang Wenchang) Website Operation Scholar
Article from: http://1986h.com/?p=118
Thanks for early's contribution