Web 2.0 brought a new thing called "tags". Tags can be used in bookmarks, blogging systems, video websites, forums, and even news websites.
So, what is a label?
Let me define tags: tags are open classifications of content. The content mentioned in this definition is broad content, which can be a blog, a video, a photo, a news article, a forum post, or even a classified list of content; the content mentioned in the definition Open classification refers to a classification that does not need to be predefined and can be set at will. Open classification gives content creators the freedom and speed to create their own classifications; this open classification has the meaning of keywords, and search engines like this type of words very much, so We can put the tag in the meta keywords tag to tell the search engine what the keywords of this content are.
But the role of tags is not just to be placed in meta keywords tags for search engines to use. Tags also have many functions that can be explored:
1. Because tags are an open classification, tags can classify content. You can use a tag to find the content corresponding to this tag, for example, the list of essays on SQL classification in my blog;
2. Because tags are open categories, each content can have 0 or more tags. In this case, tags can be related through content. There is correlation between tags. When the user views content related to a certain tag, , you can give related tags. These related tags are likely to be the content that users want to see more. We can take a look at the example of delicious bookmarks. As shown in the figure below, the related tags (Related Tags) of the tag "technology" are shown.
3. Tags can associate "content with the same tag". You can find out the relevant content of a piece of content based on the tag of the content and recommend it to users. This not only attracts users to continue reading the next content, but also A network of internal links can be formed between the content, which is of great benefit to SEO. You can take a look at the following example: the news details page of Hexun.com provides news related to this news below the news content.
4. Because of the "open" feature of open classification, tags can also be used to find related content distributed in different systems through tags. For example, in a certain topic of the group, you can extract relevant blog posts in the blog system through the tags of the topic, extract videos related to the topic from the video system, and put them on the topic's detailed page for user reference; this role is Applications can refer to this page; when users view detailed information about a product, they can extract technical information corresponding to product-related keywords through tags.
5. You can analyze the current hot keywords in the system through the tags recently added by users. You can find out how much overlap the content contributed by two users uses the tags. In other words, you can analyze the tags of the content contributed by two people. An indicator of congenial interests.
6. Tags are a kind of collective wisdom. You can dig out more content through tags. For example, you can add new tags this month, what content users who follow the site are paying attention to this month, and you can use tags to analyze how many people care about a certain website. theme. Thus providing better services according to the needs of users.
To sum up, by adding tags to content, content can be classified openly, an internal link network can be formed between tags through "the content of the tag", and content can also be classified through "the same tag" "Form an internal link network. These internal link networks formed have two important functions: First, when users view certain content, they can better recommend relevant content to users, increase the stickiness between content, and thereby increase the user's stay on your website. Time; secondly, these internal links can improve the level of search engine optimization and allow search engines to bring you greater traffic.
Labels are so good, why shouldn’t we take advantage of them? If you have any technical experience in using tags, please share them.
Please respect the author's work and keep the link for reprinting: Yukai's technology blog