Since March this year, webmasters have been discussing the new feature launched by Baidu-Baidu Sharing Thumb. Many people are sharing this with each other (the author has not done it yet), and there are also fierce discussions on whether sharing on Baidu is good for SEO, or whether it will be punished by Baidu. The author Zhiyi looks at it from the perspective of healthy development of the website. Sharing one's own website also increases the website's exposure and the number of external links to a certain extent. It is also a part of SEO. Those webmasters who are sharing on Baidu There should be nothing excessive about them.
1: Is sharing on Baidu considered cheating?
Will Baidu consider this as cheating? Everyone is very concerned about this issue. Here, the author Zhiyi cannot give a positive answer. What I want to say is: before Baidu launched the sharing function, Baidu also increased the click weight of the website. In my personal opinion, there must be a certain closeness between the two. Contact, if it is just simple sharing, the bounce rate of the website will be high, and such sharing should be regarded as cheating. However, by imitating the clicks of real users and then sharing, search engines will think that the content of this website is excellent, making users involuntarily click. If you want to share it with other netizens to browse together, such sharing will be effective and Baidu will calculate it.
But if you do more sharing, in the search results of keywords, the more you share, the more attractive it will be. Will it affect its fairness? The author Zhiyi’s personal opinion is that as long as it is shared effectively, it will be more attractive to negative people. For webmasters who are responsible and willing to work hard, there is nothing fair or unfair. People should be rewarded for their effective work. But don’t think that the more you share, the better. If your number of shares reaches 100,010,000, but your keyword ranking is outside the 100th place, how many users can see your sharing? So use SEO to compare rankings. Sharing is more important.
2: How to achieve high-quality sharing?
We have repeatedly emphasized that when doing SEO, we must work hard on quality, whether it is content or external links, and do not let the website become a garbage dump. The same is true for Baidu sharing. We must focus on quality rather than quantity. The author Zhiyi also added some sharing Group, let’s see how everyone shares. I see that most webmasters are just simply and roughly brushing up the numbers. I also have my own personal opinions:
1. I only care about sharing and don’t care about the website bounce rate. Many people just create a URL, then share it immediately and leave. This kind of sharing without caring about the end is harmful to the website but not beneficial. A high bounce rate proves that the quality of the website is not high, and it is inevitable that Baidu will reduce its authority.
2. The account levels shared are basically new, and many of them are shared on the same day they were registered. I would like to ask, can such an account with no level at all escape Baidu's eyes? Is such sharing effective?
3. How long did you stay after opening the website page? How many pages did you browse? Did you open it directly or reach it through some channels? According to the experience of the author Zhiyi, if you open a page and stay for less than 30 seconds before leaving, Baidu will also Calculating the page churn rate can also lead to a high website bounce rate.
4. Is there a wide platform for sharing? Many webmasters have a misunderstanding when doing SEO. They think that Baidu’s products must be of high quality, so they focus on creating Baidu Tieba, Baidu Collection, and Baidu Space while ignoring sharing on other platforms, such as QQ Space. , Sina Weibo, Renren, Kaixin, etc.
5. Sharing of pure URLs. When sharing, everyone has the mentality to complete the task. All sharing has only one pure URL. Just imagine, since users think this website is good, why do they not have some of their own opinions and opinions, no personal feelings? As for your experience, everyone must have an idea of whether such sharing is effective.
6. Is it sharing or advertising? The author Zhiyi believes that high-quality sharing should also include relevant keywords and try to make the text as concise as possible so that others can understand it at a glance, but it must not look like advertising. cause revulsion.
7. Everyone knows the other things, such as not using the same IP for many tasks, not doing multiple tasks with the same person, etc. I will not go into details.
The above are just some analyzes made by the author from the perspective of SEO. They only represent my personal views. I hope that sharing this with Baidu will be of some help. Anyone with different opinions can communicate with each other. The author’s QQ: 1103850226. This article is originally from: Zhiyi Clothing Team ( http://www.52socks.com ). Please indicate the source for reprinting. Thank you for your cooperation!!
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