What kind of content is good content?
In fact, this problem is a problem that has to be faced in website construction. Different people will have different opinions. Personal opinion: Good content can attract users and keep users. It should not make users become passers-by, nor should it make users feel disgusted.
Content quality depends on whether it is valuable to users
In daily life, people often search for information and materials. For example, I am applying for a job, and the ideal company in my mind is IBM, so I may look for "Interview experience at IBM", "Interview questions/written test questions at IBM" and "Work experience at IBM". If I search for a webpage, although its title has "IBM interview experience", after opening it, except for a small part of the information related to IBM interviews, the rest is just gossip. Obviously, this is not the result I want, so I will close the page immediately and continue to look for the next one.
Therefore, to measure the content quality of a website/webpage, the most fundamental point is whether it has value to target users. This requires us to change our thinking and judge and analyze from the user's perspective. For example, is this article/information helpful to me? Is it valuable? etc.
In addition, everything is relative, and "website content quality" is no exception. Whether the content of a website is excellent is reflected in comparison with competitors. Compare yourself to your opponents and analyze your weaknesses. How can I do better than them?
The foundation of content quality – originality
Nowadays, although "borrowing" is prevalent on the domestic Internet, "borrowed things" should also be filtered at all levels. Although the items worth taking over are good, most of them have already been widely circulated on the Internet. Imagine to the extreme, if the entire website content is "taken over", users can't help but think, "Why is your website exactly the same as such-and-such website? Is it plagiarism from others?" I believe that most users will move the mouse. Go to the upper right corner and click on the Close button. Therefore, original content is very necessary and indispensable. This is also the value of your website.
Content quality and web page readability
Theoretically, readability does not affect content quality itself, but this cannot be made absolute. Why do you say this? Search engines don’t need formatting. It's like a programmer writes a function with 100 statements, but it is written in one line. Of course the compiler can read and execute it. But if you ask others to look at this function, let alone 100 statements, just 10 statements, I believe many people will faint. Therefore, the importance of readability.
A page with a fresh and organized format can reflect the value of the content. Otherwise, users may just glance at it and abandon it. No matter how "excellent" the content is, no matter how gorgeous its words and sentences, if it does not put users first, it will be abandoned by users.
Content quality is closely related to the goals of the website itself
Each website will have its own target group, otherwise, it will lose its value of existence. Everything revolves around the target group and is based on the target group. This is the premise and foundation of website development, and it is also the ultimate goal.
Remember: always consider the problem from the perspective of the target user, and many questions will be easily solved.
[Source of this article]: Bole Online-Guan Guan
[Address of this article]: http://forum.jobbole.com/entry.php/41
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The personal space of the author Bole Online. This article only represents the author's views and has nothing to do with the position of the webmaster network.