It’s free again, and it’s classified information! I’m afraid some friends will be impatient if we talk about classified information today. Indeed, classified information has become a commonplace talk in webmaster circles. Anyone who works as a local information port will have to deal with this classified information service at some point. So, I won’t talk too much about this model. Based on many years of experience in operating company projects, let’s talk about where the great “money scene” of classified information lies.
Low threshold for classified information
This is the consensus of most individual webmasters. Whether the classified information service is aimed at webmasters or netizens, its mode and operation are relatively simple. In addition, people in the past have made great achievements in this area and made a lot of money. Therefore, it is not surprising that classified information websites are popping up everywhere.
Classified information content comes from a wide range of sources
Looking through the Chinese classified information platform, it can be said that the content is vast. If you have been in this circle for a long time, you will not know this unspoken rule. Even if you don’t copy, there are still situations where netizens will not publish advertisements with the same content on only one classified information platform, and duplicate content is inevitable. Classified information is probably the weak spot where it is difficult for search engines to identify “original” content. Even for a small classified information website, the content does not have to be exposed by search engines. It depends on how much information you have and what the probability is. In other words, by building a classified information network, you don’t have to worry about running out of information; copying, thieves, and netizens providing sporadic information, etc. This is another reason that is generally welcomed and accepted by webmasters.
Alliance advertising has a wide matching range
The breadth of categories on which classified information depends has also become a prerequisite for good alliance advertising matching. Friends who have worked on classified information websites can easily discover this, that is, classified information almost never needs to be matched with relevant ads. It’s just how you run the website to make the content match more reasonable and more in line with the click needs of netizens. Some friends have been classifying information for a long time, but still cannot get a good content match. This requires you to work harder on the website structure and page keyword content.
The platform is highly replicable
The cost of classified information websites is low, and it is easy to maintain a website with one website. Therefore, it is not a problem to copy multiple platforms to increase the display rate of affiliate ads and earn some pocket money while maintaining the website.
What is mentioned above may be generally recognized and accepted by the majority of webmasters. In addition, why has classified information become so favored by large platforms such as 58, Ganji, and Baixing? Why can these large platforms receive venture capital investment and continue to invest heavily?
Let’s talk about potential business opportunities that we may not have thought of.
The first classified information platform we operate is the Classified Information Alliance www.2sun.cn. This platform is almost completely built on the basic services of classified information. The goal is to make it convenient for local netizens to publish advertisements; then the website has content and the advertisements generate revenue. An operator can definitely make money by carefully operating a local sub-station. Whether you earn more or less depends on the webmaster's level of dedication. It can be said that classified information is a long-term project and cannot be short-sighted. But this is not a mentality that we can ask everyone to have. This leads to the most prominent problem we have encountered in our many years of operation - excessive costs.
Most webmasters who deal with classified information should be familiar with "junk information". Although we research and develop the platform completely independently, and the subsequent anti-spam work is constantly updated according to the causes of spam, "spam" is always pervasive. For maintaining a platform with hundreds of websites, the cost of these tasks has to be calculated. Allowing netizens to post advertisements without registering would be very difficult for the website to bear even without a posting machine. For an alliance platform like ours where franchise fees are originally low, such business behavior will not last long.
When we were about to give up on further development of this platform, something caught my attention. That is, apart from accumulating information content, the platform has not left us with anything more valuable, such as people. After operating for so many years, we don’t even know where our netizens come from, what they value (what they search for), what most people post, etc. It's like if we continue in this industry and the previous work does not accumulate any experience for the subsequent work.
Do you still remember Google? It does not require you to register. Just through the search service, it can analyze what country and location you are in, your age, education level, what you often look for, gender, etc. Although these are not 100% accurate, some data about our target groups can be analyzed through your behavioral habits. So, can Baidu also do this? The answer is yes.
In this case, a classified information website that is so life-oriented and closely related to the lives of netizens. Want to know where netizens come from, what their gender group is, what they like to look for, what transactions are in high demand, and so on? I don’t need to explain too much at this time. It can be obtained by collecting and analyzing user behavior on this platform.
I thought of this, combined with some experience from the previous classified information alliance. We redesigned and developed a classified information platform with user registration function - China Information Port www.xxgang.com . The website structure of this website is a typical pyramid structure. Google likes it very much because you can clearly see the structure of the entire website from the URL. What categories of information are there? The directory cannot be too deep. What kind of structure does Baidu like? Flat structure. He also liked the structure of the pyramid, but it wasn't as obvious.
Through user registration, the speed of spam spread can be well controlled. In addition, the system can automatically collect and analyze information posted by netizens by setting keywords, thereby reminding staff of several accounts that a person frequently logs into, analyzing the user's location through IP, what content is frequently posted and queried, etc. Then combine the search data of front-end users to analyze the needs of users in a certain region. Finally, a summary is made to adjust some services of the website.
Of course, this is just a superficial statement. There are many jobs that cannot be imagined, and data must speak for itself. If you have ever been obsessed with data, then I can tell you that the pleasure of experiencing thousands of statistical data analysis is completely different from the pleasure of millions and millions of data. You will find that the larger the data, the more interesting the results will be, the more addictive it will be, and the more you will be able to discover where the business opportunities lie.
Then it is not difficult to understand the potential value of large platforms such as 58, Ganji, and Bingmin. Of course, some people will say that Google started going to the market for the XX certificate, and I don’t deny this. But I think what companies like Google get is by no means as simple as a certificate, nor is it to be able to take away millions of pieces of information posted by netizens at will. It is absolutely easy for Google to collect these. The value of the information is limited, but the business data they collect and analyze is priceless.
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