Groupon in the United States made group buying popular. Driven by Wang Xing’s Meituan, hundreds of group buying websites sprang up in China in a blink of an eye. In fact, China has a large population and Chinese people prefer to take advantage of small advantages. It is not surprising that the group buying market has become popular in China, but what I am surprised about is why there are so many group buying websites. Plagiarism has always been a practice that Chinese people are good at. Even the domestic Internet giant Tencent has copied many of its products. With its own sufficient QQ client and active users, its online products can quickly win the hearts of users! In fact, maybe this can only be regarded as a kind of imitation. Sometimes we like to imitate the speech and dress of celebrities. Whether it suits us or not is not what we care about. What we care about is whether this is recognized by users! Enterprises are particular about this. It’s profit. You will never let go of anything that is profitable. As long as you make money, it doesn’t matter if you copy it. Who has the ability to develop a set of promising products on their own? No one can do it. If you stick to your own rules, you will only stick to it. Stereotypes. At the right time and under favorable conditions, you can practice plagiarism! But you have to consider whether you can do it well. Not all products are suitable for you. Today we will talk about why you can’t plagiarize and copy groupon on group buying websites.
The reason why we are not optimistic about the prospects of group buying websites is because their model is too simple, just providing products such as low-price discount coupons. It is true that buyers are the biggest beneficiaries, but we want the profits that group buying websites want. It is not for charity. China is currently flooded with hundreds of group buying websites. The cities are all first-tier cities, because this model is difficult to promote in other small cities. There is a market for promotion only when consumers in big cities recognize and like online shopping. , on average, in the city of Beijing alone, how many group buying websites are selling the same products and services as yours? Consumers are very tricky, they can always find cheaper things, and they will not be satisfied with wanting to get cheaper. If Your product is cheaper on other websites than yours. In order to win back consumers, you can only lower the price. If this continues, there will be no profit in the end. Even if you keep the price high and still have consumers, you won’t have much to gain! Furthermore, this website The structure is simple and easy to copy. Any individual or team can easily create a group buying website, and the investment is very low. This will lead to the current situation of hundreds or even hundreds of groups fighting. Plagiarism is okay, but don’t plagiarize others. You can also plagiarize products. There is really no prospect for individual group buying. No matter how much manpower or material resources you have, you have no capital to challenge the big companies. When you end up plagiarizing and find that you have no characteristics at all, what can you use to compete with the big companies? Competition? Their plagiarism methods are much better than yours, and they will invest much more money, manpower and publicity than you. At this time, you will immediately step down!
The difference between group buying websites and traditional e-commerce b2c and other types of websites is that group buying websites are just a bridge between merchants and consumers. Both merchants and consumers have the right to choose the best bridge, and you can only comply with the wishes of both. Come on, in the end, you will be scarred and overwhelmed! The advantage of online B2C is that the products sold by the website are purchased by yourself. You will always make more money selling your own products than promoting them for others, just like real estate developers. The difference is the same as that of a real estate agency. What you get is actually called commission, not profit! Oh, by the way, commission is based on profit! And profit includes commission!
Anyone can plagiarize. The key is whether you can copy. If you can't copy, don't choose a group buying website to do it. Let us wait and see who will be eliminated! Let's witness who can stick to the group buying website until the end!
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