Group buying is an emerging industry. From the very beginning, he caught people's eyes with his pampering attitude. In more than a year, it has spread all over China, and the market share of Taobao, the leader of e-commerce, has continued to decline. TV, newspapers, and other media attention. Let China's group buying market continue to heat up. The involvement of various capitals has created super conglomerates with deep pockets. Driven by them, countless small and medium-sized group buying companies have sprung up like mushrooms after a rain. Many small or medium-sized groups are gradually dying out due to market squeeze and industry competition. How can small group buying achieve great development?
Group buying competition has become very fierce, and Fushun, as a third-tier city, is not immune to major group buying companies such as Meituan. handle. Wowo. Group. All have entered Fushun. This further illustrates the intensity of group buying competition. The tricks used by these large groups are also very similar. There are free draws, advertisements are overwhelming, and salespeople are everywhere. Selling at 0 profit, making money at a loss, etc. The momentum is so strong that a few small and medium-sized group buying companies in Fushun can be wiped out quickly. But the result disappointed them. Fushun still has a few stable local group buying companies that dominate the market. Why do those big group buying companies lose at least the first round in the competition with local small and medium-sized group buying companies? The author believes that there are still the following points.
1. Local group buying is the pioneer of group buying e-commerce in Fushun. Consumers prefer to go to consumption places they are familiar with. The development and development of the Fushun group buying market in the early stages relied on several local group buying in Fushun. Since the operation mode is the same, after the large group buying some innovative group buying promotions are completed. At first glance, everyone sees that it is still the same as the original local group purchase. Maybe not as good as local group buying. In terms of consumer psychology, they have returned to the local group buying camp. The cultivation of the market requires a process, and it takes time for group buying to gain support from consumers, from unfamiliarity to familiarity to trust.
2. Most of the organizers of local group buying are locals. Because I am familiar with the local customs. Learn more about local consumption habits. The organized group buying is more in line with the consumption needs of local people and caters to the support of more local consumers. On the contrary, although the business managers of large group buying groups are very capable. However, to work in a new environment, you also need to have an understanding of the local customs and customs, so the products and services launched are not innovative. At most, they are just following local group purchases and engaging in price wars. This will cause consumers to suffer from aesthetic fatigue. The effect is not ideal.
3. The local group buying staff structure is good, and most of the outsiders are online college students. Most of these people have little practical ability to work. The good and the bad are mixed, so the effect is very average. Local group buying is different. Taking advantage of your own strengths will find some excellent talents to take advantage of. That is to say, costs are controlled and efficiency is increased.
4. There is another point about local group buying that cannot be matched by large foreign group buying. That is, local group buying webmasters are generally investors. Just like the current group buying webmasters in Fushun. They all have the ambition to build a group buying website. Carefully analyze market conditions and launch products accurately. These are things that foreign group buying webmasters cannot match.
In short, the local group buying market will not become smaller and smaller under the impact of large foreign group buying. Instead, we make good use of our advantages of time, location and people to operate flexibly. It will be in an invincible position in the competition with large group purchases. The so-called strong dragon cannot defeat a local snake.
Fushun Group Buying Network http://www.e7smile.com This article was published in chinaz. Please retain relevant information when reprinting.
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