In less than a year, it has jumped to the forefront and has become the fastest growing bag wholesale network with the most goods in stock, the most comprehensive categories, the largest and most professional bag wholesale network, and its current single-day shipment volume is the largest among many bag wholesalers. The net is far ahead. The sharp vision, shrewd business acumen and hard work of the person in charge, Huang Jianqiao, are indispensable here.
It currently has 1 independent brand and 2 online general agent brands. It has its own "roman Roman" fashion handbags, and has the online general agent rights for 2 brands such as "Paeonia King" and "Princess Family", creating a fashion brand. The most cost-effective era!
It is Jinbao.com, which leads the trend of bulk purchasing at outlets.
Jinbao.com is affiliated to Baoding Baigou Sishajiao E-Commerce Co., Ltd.
Jinbao.com was established in May 2009. It is committed to perfectly bundling superior supply sources and e-commerce, eliminating too many intermediate links from OEM manufacturers to retail terminals. Jinbao.com is the largest and most professional bag wholesale website in Baigou, the luggage capital of China. They use their strong geographical procurement advantages, rich e-commerce management service experience and the most advanced Internet technology to provide store owners with the latest and best fashion bags.
Baigou, the luggage capital of China, has an annual output of 500 million luggage, accounting for 40% of the total domestic production. Currently, Baigou has 2 million workers in the luggage and related industries. Jinbao.com relies on Baigou, a unique advantageous luggage processing base. Jinbao.com has 16 processing plants and processing households to process bags stably all year round to meet the growing demand. the needs of the customer base.
Huang Jianqiao, the person in charge of Jinbao.com, is only in his early 20s, but he has jumped into the wholesale network and written a new chapter in online shopping.
Huang Jianqiao is a native of Gaobeidian City, Hebei Province. He was born in 1987. He has been running and promoting Taobao stores for many years. He has served as Taobao forum moderator and Alimama community moderator. He is a Taobao star with a monthly income of 10,000 yuan. He is very familiar with the domestic e-commerce market. Deep understanding and research, now the founder and CEO of Bao.com.
The rapid development of Jinbao Network:
In just 10 months, Jinbao.com has nearly 200,000 registered members across the country and even Japan, South Korea, Taiwan, Southeast Asia and other places. More than 21,000 roadside shops, shopping malls, and night market bag shop owners purchase goods on Jinbao.com all year round. With nearly 10,000 IPs per day, in just 13 months, Bao.com has grown from 4 people to nearly 20 employees, registered its own brand, and registered an e-commerce company.
The main business of Jinbao.com:
Business 1. "Approval starting from 399 yuan".
Since the end of 2008, the unemployment rate has increased significantly due to the financial crisis. Waves of entrepreneurship have come one after another. Blind investment directly leads to investment failure, which has a great impact on the enthusiasm of entrepreneurs. To open a store, first examine the market demand and which industries have the hottest sales. , Taobao data shows that 78% of transactions are for women's consumer goods, and the most popular among them are cosmetics, but cosmetics have high barriers to entry and cruel competition, followed by women's clothing sales, but market trends change quickly and there are too many sizes. Problems also restrict the development of entrepreneurial friends. Luggage sales are among the top industries on Taobao and in the entire Chinese online sales market. However, its characteristics of quick acquisition, large demand, and high profits fully demonstrate that it is the best choice for early-stage entrepreneurship. "Lack of supply advantage" is also a major bottleneck for entrepreneurial success. Looking at the current domestic luggage industry, Baigou - the capital of luggage in China - has the most advantage in supply, with an annual output of 500 million luggage. It is unrealistic for entrepreneurs with small investments to have only one manufacturer that only sells styles at RMB 50 or RMB 100. In order to solve this market demand problem, Jinbao.com has specially produced nearly a hundred models of casual bags from multiple OEM manufacturers. Women's bags, men's bags, travel bags, computer bags, wallets, etc. satisfy everyone's desire to purchase multiple styles with small funds.
The starting batch is 399 yuan, that is, as long as the total wholesale payment of the customer reaches 399 yuan, an unlimited number of bags can be mixed and batched on Jinbao.com. Customers can only wholesale one of each style or only one of each color. As long as the total amount of a single wholesale is It can be shipped when the price reaches 399 yuan, and customers no longer need to travel to Baigou to purchase goods. They only need to click the mouse on Jinbao.com to easily order. Jinbao.com's cooperative logistics company will deliver the goods to customers. Come to your door.
This is the characteristic of Jinbao.com, and it is also the original intention of Jinbao.com to build the website, but more importantly, it is to light up the store managers who are confused in the operation of online stores and the store managers who want to open a store and have no direction.
Business 2: Online store consignment.
While Jinbao.com does wholesale on its website, it also opens an online store for consignment. In terms of online consignment, Jinbao.com insists on not charging a franchise fee, and provides a distribution data package and decoration templates for popular shops as early as 8:30. -Customer service at 1pm. The consignment store only needs to do its own online store sales, and other tasks such as checking the quality of goods and shipping are done by Jinbao.com. If there are quality problems, Jinbao.com will bear the round-trip freight for returns and exchanges. Even if there is no quality problem, you can return or exchange the product without any reason within 7 days.
Jinbao.com allows franchise stores to not only get the most professional management technology, but more importantly, the final back-office guarantee, so that store owners can run their consignment stores wholeheartedly without any worries.
At present, Jinbao.com has several consignment stores that can reach a daily order volume of 50 orders. According to an average order of 1.5 bags, it is 75 bags. Because Jinbao.com now cooperates with express delivery prices, the prices are very cheap. The bags earned from consignment sales The profit plus postage can reach 10 yuan or more. And so far, Jinbao.com has more than 10 consignment stores with a monthly income of 10,000 yuan.
In order to ensure the volume demand of customers, Jinbao.com has nearly one million goods in stock in its warehouse. Out-of-stock situations will almost never occur. The inventory of some hot-selling styles is four digits.
Franchise stores don’t have to worry about taking pictures of real products. Their website has its own professional real-life models and professional photographers. Most of the new products on the website in 2010 are accompanied by real-life model pictures. Our photographers went to Beijing in person. 798. Real-life shooting in Sanlitun, Houhai and Jianwai Soho.
Caring about customers - "5 million for free if you wholesale" campaign:
In addition to first-class services, Jinbao.com also thinks about what customers want and truly seeks benefits for customers.
Jinbao.com recently held a "5 million for free for wholesale" campaign, which means wholesale customers will receive a Chinese welfare lottery ticket when placing an order. Maybe you don’t usually have the habit of buying lottery tickets. If you give the customer 2 yuan off, they will definitely not use it to buy lottery tickets, so we buy it directly and give it to the customer. This way, we directly have the opportunity for the customer to win the big prize, which is also a bonus. A blessing to our customers.
Jinbao.com’s first-class services:
Jinbao.com promises to provide authoritative information, the lowest price and convenient wholesale purchase methods, and create a new wholesale purchase experience in the e-era for customers! Jinbao.com operates strictly in accordance with national regulations and policies, and all products it operates are introduced through formal channels. Original and genuine products with legal tax payment, and a complete warranty, return and after-sales service system. In order to allow customers to more accurately and comprehensively understand the bags they need, each product provides high-definition digital photos of 100% real samples, as well as detailed introductions to size, weight and texture. At the same time, it adopts a variety of convenient payment methods and a safe and fast delivery system, uses advanced Internet technology to track orders in real time, and ensures the security and confidentiality of each customer's information.
Jinbao.com has more than 10 processing factories that provide back-end support for Jinbao.com all year round. Generally, after the designer publishes and the website manager Huang Jianqiao finalizes, the subordinate manufacturers can produce samples in 3 days and deliver goods in 7 days.
In order to ensure the service quality of Jinbao Network, the person in charge, Huang Jianqiao, worked 16 hours a day for 8 consecutive months, without weekends, with almost no interruptions.
Jinbao.com’s current monthly sales are in the millions, but its historical cost of paid advertising is only a few thousand yuan, which can be ignored. The main thing is that the after-sales personnel of Jinbao.com can worry about customers' concerns and think about what customers think. When customers report problems, they do not first clarify our responsibilities, but first do their best to solve customer problems, with customer satisfaction as the ultimate goal. Unlike other companies where pre-sales customers are almost 24 hours a day, after-sales customers are available 8 hours a day and are sometimes late or on business trips. The working hours of Jinbao.com’s after-sales customers are the same as those of pre-sales customers. As long as there is time to receive new customers, we can solve problems for our old customers.
Although Huang Jianqiao, the person in charge of Jinbao.com, grew up in a rural area and lived a relatively poor life, he will never be stingy when it comes to company operations and future planning. He spent tens of thousands of yuan to purchase several new servers just to allow customers to open the website with less time. Wait about 1 second. They are even more daring to invest in bag packaging and related investments. Zippers that look the same will not fool buyers because they do not understand them, ensuring the quality of the product and the credibility of the website to the greatest extent.
Major events of entering Bao.com:
Jinbao.com was officially launched in May 2009. I bought more than 10,000 yuan worth of bags from a friend’s manufacturer and rented two houses to get started.
In July 2009, Jinbao.com resolutely decided to change the domain name to www.jbw.com.cn because the previous German domain name was not in line with Chinese people's Internet habits. Now it has a domain name with fewer letters than the ICBC website, making it easier for everyone to remember.
In March 2010, the branding reform began. The brand quality and affordable prices quickly won market recognition. Although the profit dropped by half, the order volume soared more than 10 times.
In May 2010, the company was officially registered on Jinbao.com and began its journey of corporate development.
In June 2010, the single-day sales of Jinbao.com exceeded 20,000, and the team increased to 12 people.
In July 2010, Jinbao.com carried out an overall plan for its operations, established a customer service department, a visual department, a warehousing and logistics department and a promotion planning department, and gradually launched clear monthly plans, quarterly plans and activity plans.
Jinbao.com’s next plans:
Through the continuous efforts of Huang Jianqiao and his team, Jinbao.com has developed rapidly, with single-day sales exceeding 20,000. The team has expanded from 4 people to more than 20 people, and overall adjustments and planning have been carried out. In the next planning, there are two main tasks for entering the packet network:
On the one hand, we must continue to strengthen the "cost-effectiveness" of bags, so that customers can get more value-for-money products with low prices and good quality.
Jinbao.com starts from "399" yuan, aiming to strive for the lowest price for customers and ensure the best quality service and the best products. But we still have not neglected further thinking, seeking more benefits for customers, satisfying customers while improving the credibility of Jinbao.com, and establishing permanent cooperative relationships with customers.
The other aspect is to strengthen services.
Jinbao.com now has 16 and a half hours of service every day, which can basically meet the online consultation needs of most customers. The 400-hour free long-distance consultation hotline allows customers to get a reply immediately after picking up the phone. In addition, we are gradually improving the website Customer experience makes ordering smoother and payment more convenient.
Convenient and fast one-stop service:
Ordering is easy:
Customers no longer need to travel to Baigou to purchase goods. They only need to click the mouse on Jinbao.com to easily order. Jinbao.com's cooperative logistics company will deliver the goods to customers' doorsteps. Moreover, you can get each single item from Jinbao.com. As long as the total order amount exceeds 399 yuan, you can get the goods at the wholesale price! Nearly 200 styles of fashion bags make customers happy! Jinbao.com launches more than 10 bags every week package, ensuring that the goods are available before the season and can reach the customer's store for sale, allowing customers to be one step ahead!
Convenient payment:
Jinbao.com now supports Alipay dual interfaces, Tenpay guaranteed transactions and online payments from 27 online banks, and all handling fees are borne by Jinbao.com, maximizing profits to customers. Supports offline remittances from multiple banks, supports payments in U.S. dollars and other foreign currencies from foreign customers; as well as Western Union or international wire transfers.
Convenient shipping:
Jinbao.com has rich distribution and logistics experience. Half of the warehouse delivery personnel are from express companies. It has cooperated with STO Express, Yunda Express, YTO Express, Zhongtong Express and EMS for nearly 4 years (Jinbao.com was formerly a retail network Store) As a VIP customer of several express delivery companies, packages under 1kg are only 7 yuan in most areas across the country. Enjoy the low-price and fast special services of the express company, and even send a separate truck to deliver the goods to the transfer center! Save customers' postage, improve profits, and better serve customers.
Guaranteed quality and quantity:
In order to ensure the quality of the products, the warehouse of Jinbao.com is air-conditioned and open all day long. We are afraid that the bags will be stained due to the hot weather. In addition, all bags on Jinbao.com can be returned or exchanged if there are quality problems. The round-trip method supports express delivery. The two-way freight is borne by Jinbao.com. If there is no quality problem and the customer wants to return or exchange for personal reasons, he or she can do so without any reason within 7 days from the date of receipt. Return or exchange. Let customers truly have no worries when getting goods!
Credit guarantee
As the largest luggage wholesale website in Baigou, the capital of luggage in China, Jinbao.com has been recommended on the homepage of Baigou Government website and has been interviewed and reported by Sina Technology, Tencent Finance, Tianji.com and other well-known media many times. Jinbao.com has also cooperated with Alipay, Tenpay and online banking have in-depth cooperation. All wholesale orders support secured transactions and 19 domestic mainstream online banking payments. We have also established separate international remittance routes for foreign customers, supporting payments such as Paypal, Western Union, and international wire transfer TT. Way.
Attachment: Huang Jianqiao shares the key to success in entering the Baotou network:
As a wholesale website, especially for domestic trade, the success of a wholesale website depends not only on whether the product price is advantageous, but also on the service and details of the website. Therefore, the website operator must handle these details well. The main factors that affect the success or failure of a website are as follows:
1. Are the supporting services complete?
Customer messages, website announcements, contact us, etc. are places where wholesalers communicate with customers. If a website is often followed by users, there must be new content in these places. Many websites will even write the shipping item number on the bulletin board. Convenient for customer inquiries. As the largest bag wholesale website in the luggage capital of China, Jinbao.com can receive online messages from customers almost every day. The website has also opened 400 toll-free numbers and receives hundreds of consultation calls every day. Jinbao.com customer service also We answered each website message and phone call carefully, striving to give every customer a satisfactory answer.
2. Is the picture style consistent?
If a website is operated by a real wholesaler, then he must have goods. Most of his pictures should be taken by himself. From the framing and tone of the pictures, you can judge whether the style is uniform. It's very simple, the same person takes photos and the style is basically the same. All the bag pictures on the Jinbao.com website are basically taken by myself, and they look natural and friendly. In addition, don’t put too much faith in the beautiful pictures with Japanese and Korean text. Most of those pictures are borrowed. Moreover, from a practical point of view, a busy wholesaler does not have time to do those beautifications. If a picture is It takes at least ten minutes to beautify it to that extent by yourself. For a wholesaler that loads a lot of goods and changes in goods a lot, it is not worth the effort.
3. Is there any change in the goods?
If you are determined to do good network cooperation, don't rush to cooperate with a website. You can bookmark this website and observe it for a period of time to see if its overall products have changed. It's very simple. If the wholesaler's business is good, goods will be constantly coming in and out, some are new and some are deleted. Sometimes if the order involves certain items and there is no stock, you may add a description, or just delete the picture and keep the advertisement. . If the goods on a website are always changing, it means that someone is constantly working hard to operate it. The content of many wholesale websites is usually static, which means there is nothing new for customers. Over time, user churn will be serious. In the past five months since the establishment of Jinbao.com, the daily shipment volume has exceeded 1,400, which has a lot to do with the website's high-quality service and sufficient superior supply.
4. Is there any cooperation with commercial portals?
An excellent wholesale website does not exist independently. In a business society where channels are king, it should establish cooperative relationships with multiple channels so that it can walk on many legs and have more advantages than its opponents. In cooperation with Shopex, Jinbao.com recently launched an independent consignment site, which provides 400,000 Shopex users and millions of Taobao stores with the latest data package consignment services every day. It not only improves the user experience, but also brings a certain degree of popularity and branding to the website. It can be said that Kill multiple birds with one stone.
The personal space of the author's online store. This article only represents the author's views and has nothing to do with the position of Webmaster.com.