E-commerce has developed for so many years, and the achievements it has made are obvious to all. Now, both white-collar workers and students, as well as large companies and small factories, are beginning to pay attention to e-commerce. No matter which industry it is, first entrants have more opportunities and greater advantages than latecomers. This is an undoubted fact. And with more and more participants in the seller's market, B2C/C2C large-scale e-commerce platforms Some disadvantages of e-commerce have gradually emerged. Take Taobao as an example. Many stores rely on price to attract customers. Cheap products are not good. This is a generally applicable economic law. Therefore, many online merchants are tired of large-scale e-commerce. After the platform's regulations and vicious competition, many independent online merchants have chosen to open their own online stores, publicize and promote themselves. Now they have successfully made a lot of gold.
Since I sell high-end watches, I have my own opinions on the interface and grade of the online store, as well as the reputation of the brand. Therefore, I started to build an independent online store as early as 2008. From selling the first Rossini to Now, I have sold nearly 2,000 watches through an independent online store, which is far ahead of similar stores on Taobao, and the loyalty of old customers is very high. Since many friends have recently asked me online how to choose an independent online store system, I will talk about it based on my own experience.
In fact, there are more independent online store systems now, and the options are much wider. I personally think that the more distinctive ones are shopex ( http://www.shopex.cn ) and v5shop ( http://www .v5shop.com.cn ), I believe many friends know about shopex, because they are one of the earliest independent online store systems in China, and they claim to be free, so they are very popular among individual online merchants. v5shop is a brand promoted by Shanghai Weibo Network after its acquisition in 2008.
The v5shop online store system uses asp.net layered technology and Ajax technology, and is run on the Microsoft NET+MSSQL2005 platform. It incorporates a large number of e-commerce management, online marketing and user experience concepts into the development process to make the system safe, stable and easy to use. The functionality and practicality have achieved unprecedented breakthroughs, and it has truly been achieved that anyone who can type can build a professional e-commerce platform.
After going through layers of screening, I basically targeted these two systems. What made me undecided was that although shopex is free to use, it has many functions that are not available in the free version. I consulted customer service and was informed There are still fees for redevelopment, and the later service fees are quite high, plus the copyright fee of 200 yuan/year... It's no wonder that the wool comes from the sheep, and companies must make profits when they open their doors. At that time, v5shop was talking about a one-month free trial. If you are satisfied, you need to purchase it, but its later service fee is relatively low, about one-third of that of shopex.
After comparing the prices, I asked a friend who is a program developer to help me take a look. After reading the design languages of the two, this friend persuaded me to buy v5shop. Although I am a layman, I like to ask questions, otherwise I would not have so much experience to tell everyone now. A friend analyzed that shopex is a PHP language and a small MySQL database, which is suitable for handling some simple tasks. The scale of the online store is limited, while v5shop uses asp.net and mssql2005 to improve the security, opening speed and stability of the online store. It will be more secure and less prone to problems such as Trojan viruses or hacker attacks.
This friend also suggested that I search keywords such as high-end watches and watch franchises on Baidu. As a result, I found that most of them were company websites of famous brand watches. My friend told me that to run an independent online store, you must do a good job in search engine optimization. This will be A large part of the customer base, and v5shop is prepared for search engine optimization in terms of article functions and tag customization functions, as well as static pages and website frameworks. If you do not plan to invest too much in search advertisers, choosing v5shop will be the most cost-effective of.
When building an independent online store, choosing the right online store system is a critical step. My principle is that the system must be stable, safe, and meet marketing standards so that I can devote myself to selling goods.
Thanks to the researchers for their contributions