A few days ago, I read a very in-depth article written by Boring Bu Mian, which talked about new Internet models and innovations at home and abroad. In the end, he came to the conclusion: China is a very big market, and a big market Innovation is often not encouraged, but extensive operations are encouraged, ultimately leading to uneven development of the market and innovation.
My understanding of his point of view is: 1. Foreign countries already have mature trade models; 2. Domestic market demand is far from being satisfied; 3. In the long run, relying on existing foreign trade models - "cloning products -" gathering users -》Traffic Monetization-》Continue and repeat the previous steps. This kind of "use-ism" that is eager for quick success and instant benefit has created batches of new products, but it has inhibited the development of innovative consciousness. Today, I will also practice "borrowingism", but I am not planning to clone the existing business model to make new products, but to transfer my understanding of "new Internet models and innovations at home and abroad" to the blog profit aspect, and talk about independence. Blog profit model.
I have written several articles before about making money from paid comments, and also introduced several reputable paid comment platforms to Bloggers. But in addition to paid comments, there are many profit models for blogs. The four common and blog-specific ones include advertising alliances represented by Google AdSense, paid comments (soft articles), link trading, and banner advertising. Below, I will analyze these four profit methods one by one to see how we only make superficial remarks, how we only complain without testing, how short-sighted and eager for quick success - and finally destroy one after another of the originally feasible profit models. In his own hands.
Google AdSense
It seems that except for Google AdSense, there are almost no advertising alliances with good reputation and high unit prices in China. Therefore, AdSense ads almost occupy the entire advertising interface in the blogging world. However, what most bloggers do is to follow the common practice of placing the AdSense ad code, just wait for the income, and then ignore it, without making statistics, without analyzing the data, and without further optimization. The final result is that many Bloggers (including me) angrily removed the advertising code because it has a low unit price, low click-through rate, affects the blog interface but does not get substantial returns.
Of course, there is another way to deal with Google AdSense: to increase the total number of clicks and pile up ads regardless of the consequences. The results of this can be imagined - blog ads are greater than the content; the other approach is more extreme, extreme to using cheating methods to increase AdSense revenue. Speaking of which, there may be an example that illustrates the problem. When the Firefox browser first entered the Chinese market, as a partner of Mozilla, Google relied on its widely-covered AdSense to launch a promotional campaign-you can get $1 for downloading Firefox once, which undoubtedly made all domestic webmasters ( Including Bloggers) were crazy about it, and they tried their best to plunder profits from it, but in the end they ushered in a result: the unit price of a Firefox download dropped from US$1 to US$0.01. This is the price of quick success.
Paid review
Paid reviews, or paid reviews, come with word-of-mouth marketing. Paid reviews are available in Chinese and English, but paid reviews in Chinese have always been tepid. Again, this kind of domestic service originally planned to "rely on existing foreign business models-" The path of cloning products-"gathering users-"monetizing traffic", however, due to the huge differences in the Internet environment at home and abroad, traffic monetization has become an illusory fantasy. Let’s talk about paid English comments again. Yes, what blogs have always admired and insisted on are the English paid comments pushed by foreign paid comment platforms.
Now in foreign countries, this profit model is developing quite well, but Google takes a negative attitude towards this model (technically it has not yet been completely banned), because Google believes that this kind of "paying someone to say good things" can easily mislead Others, causing some dangerous consequences. In my opinion, Google thinks this way not because it is worried that paid reviews will cause losses to other users, but because it is worried that paid reviews will affect the balance of Google's advertising empire. But having said that, since Google objects, paid reviews that rely on Google PageRank to measure price have to consider Google's factors. PR is given by Google and can be taken away at any time.
Back to the level of paid review manipulation. In order to make more money, some Bloggers will not refuse paid comments on any content. Even if it involves gambling, adult content, etc., they cannot resist the temptation of money... There are many Bloggers who are just because of one or two articles. This kind of paid review that should be rejected is completely blocked by Google. Over time, people have developed a prejudice against paid reviews: paid reviews are taking people's money to eliminate disasters. ——In fact, this is not the case at all. If paid comments are used reasonably, the value of blog marketing must have great potential, and it can present a win-win situation.
Link buying and selling
Link buying and selling is quite similar to paid reviews: Google firmly opposes it and measures the price based on PageRank. But unlike paid reviews, Google has basically completely blocked it, and many blogs have had their PR cleared due to selling links - because of this, Bloggers basically turn a blind eye to it. But if you really regard it as a successful way to make money, if you do it properly and maintain certain limits, you are likely to avoid penalties from Google; some Bloggers concluded that the relevance and Nofollow attributes of the link can avoid Google penalties. The two most important points.
The three profit methods mentioned above, if used well, can actually help Bloggers get their first pot of gold. However, some people are too eager for quick success and quick profit. They only want to make a lot of money and then retire without knowing how to further explore the existing model, which ultimately ruins the promising profit model.
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