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Recently, I have spent a lot of time studying Google Adsense and AdWords. To this end, I have moved my blog several times and even spent money to purchase space and domain names. The summary of Australian Chinese blogs and Adsense ads is as follows: Today, the Chinese population in Australia cannot be underestimated, especially in the two cities of Sydney and Melbourne. The current situation of Australian Chinese blogs should be somewhat representative when studying overseas Chinese blogs.
There are many free blogging platforms out there. For example: WordPress and Google's Blogger.Wordpress free platform cannot insert Adsense advertising code. Blogger has its own Adsense advertising module, which does not require inserting code, making it simple and easy for writers without technical background.
Chinese blogs should think twice before using the popular and easy-to-use Blogger. Writing blogs outside the wall means giving up a large number of readers in China. The base of overseas Internet users cannot be compared with that in China. Although in many cases blogging comes from the habit of talking to oneself, but since I have written it, it is better to be read by more people than to be left in the cold. Therefore, many Chinese bloggers whose authors are overseas either use domestic Sina blogs, Sohu blogs, etc., or purchase their own space and domain names. The latter requires time and money to maintain, but it has the conditions for embedding Adsense ads.
If the visits to overseas Chinese blogs are all from China, the Adsense advertising strategy should not be much different from other domestic Chinese blogs. If most readers are abroad, then the situation of doing Adsense advertising is very different from that of domestic blogs.
Google Adwords advertising is regionalized, that is, Adsense advertising modules of the same size. The advertising content seen in Sydney is different from that seen in Shanghai. At the same time, Google Adsense ads are language-related, and most of the ads displayed on blogs written in Chinese are Chinese ads. Therefore, when the traffic remains unchanged and the position and style of advertisements are fixed, the number of clicks and unit price of advertisements are basically affected by the quality and competition of Chinese advertisements placed by merchants where readers are located.
Taking Sydney as an example, there are very few businesses that place Chinese advertisements. Since the base of local netizens and display channels is also very small, most advertising displays are not linked to keywords. This has resulted in an interesting phenomenon. The ads seen on major forums and Adsense-inserted blogs are all very similar. In the past two months, the number one spot has always been the Laoshi Zishen* Party, and the number two spot is a certain group buying website. The lack of advertising content is poisonous to click-through rates. You see the same faces everywhere. Who is still interested in clicking to learn more? On the other hand, since advertising has nothing to do with the content, bloggers do not need to accommodate keywords when writing.
It is said on the Internet that the price of English advertising keywords is relatively high, with a click costing tens of dollars. So some webmasters even came up with the crooked idea of using automatic machine translation to generate English keywords. Overseas Chinese blogs naturally display Chinese advertisements. Taking Sydney as an example, the price competition for merchants placing Adsense ads is not fierce, so the advertising prices I know so far range from $0.05-$0.60, which is no more expensive than domestic Chinese keywords. Not to mention the relative price, compared with local prices and the prices of other advertising channels.
Although the above analysis pours cold water on overseas Chinese blogs, it also conveys a very useful message: Google Adwords Chinese advertising for overseas businesses targeting Chinese niche markets is very cost-effective. It’s free to display a large number of ads, and the click price is so low. This should be the golden age for advertisers to "exploit" forum webmasters and bloggers.
Author of the article: adaqian
Article source: http://49henderson.com/?p=162