Nowadays, most websites mainly rely on advertising to make money. However, many webmasters complain about low advertising revenue and low user click-through rate purchasing power while advertising. Faced with this situation, webmasters must take measures to change. I also have a website where I work as a second-level builder. I mainly put some ads through the advertising alliance, but I found that the effect is not very good. Many users basically don’t click on the ads after coming to the website. This is also As a result, the website's income was not very high. Faced with this situation, I made changes to the website's advertising. Let me talk about my path to change.
First, change the selection of website advertisements to focus on advertisements that match the content of the website.
When I first started advertising, I never thought about website content. When the conversion rate was not high, I finally thought about whether it would be better for a website to receive relevant ads, so I was ready to abandon these game categories. I looked for some advertisements related to construction engineers. After selecting, I finally found two advertisements related to construction engineers through the advertising alliance. I put the advertisements on the website. At that time, the traffic of the website was only more than 100 per day, but the advertisement’s The effect came out. In the past, the clicks on game ads would not exceed 5 per day, but the click-through rate of this ad exceeded 20 on the first day it was put up. At that time, I thought that in the future, the ads on the website must be in compliance with the requirements. Advertisements on website content and topics can bring revenue that is several times higher than general advertising revenue.
Secondly, pay attention to the renderings of the advertisement. The quality of the renderings has an impact on the introduction.
No matter what type of advertisement it is, it has its own introduction words and pictures. The effect of introduction words and pictures can make the advertisement come alive. Just imagine that when you visit the website, you want to see something lifeless. Or do you want to see the renderings that come alive? I usually visit the two websites a5 and chinaz. These two websites also have a lot of advertisements, but I found that the advertisements on these two websites are very good, so The types of advertisements received are all related to the Internet, and the renderings are also made of vinylon. Such advertisements are more likely to attract users to click. Let’s take a look at this advertisement.
It is a website that promotes domain names. Three lows can attract users to enter this website. When I logged in to the admin5 website, the first advertising website that I opened was from this picture. You can think about the good matching of advertising renderings and text. How much promotion role advertising will play is the core of improving advertising conversion rate.
Finally, pay attention to the position of the advertisement. A good advertisement position can get more clicks.
The idea of location has always existed in society. Simply clicking on the location is a kind of arrangement. On a small website like ours, there is no conspicuous location and how much it will cost to rent. Our main purpose is to attract more users to click. This achieves our desire to make a profit. Therefore, when we improve the advertising conversion rate, we must remember to make the position of the advertisement more conspicuous. I think it is very appropriate to place some important advertisements in the top bar of a website, because users can see this at the first glance when entering the website. Ads, if they feel there is a need in this regard, they will definitely click in as soon as possible, and naturally your website will generate revenue. Some tips on placing advertisements on small websites:
1. User needs, high-priced ads are placed at the top.
2. Advertisements with average demand and medium prices are placed in the middle.
3. Advertisements with low demand and low prices are placed on the right or bottom.
Website advertising is the main source of profit for small and medium-sized websites. When we increase website traffic, we must also pay attention to the quality of advertising. Don't let inferior advertising affect the development of the website. I hope this article can help webmasters with low advertising click-through rates. This article comes from http://www.a3p4.com . Webmasters who are interested can take a look. Thank you.
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